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Why Chip and Joanna Gaines Named Their Business Magnolia

The Sweet Reason Chip and Joanna Gaines Chose the Name Magnolia

Chip and Joanna Gaines have been inspiring couple goals since the first season of Fixer Upper aired on HGTV. Together, they've built Magnolia, a home empire that includes everything from a real estate company to a lifestyle shop. And while we feel like we know practically everything about Chip, Joanna, and their business, we were touched by the cute story behind choosing the name Magnolia.

In an interview with Glamour, Chip explained the significance of magnolia trees in their relationship. "When we were just dating, I would pick these blooms from Magnolia trees," Chip shared. "If you've ever seen them, they are almost just bowl-like, and that whole thing just always inspired us. So when we had the opportunity and were trying to figure out what to name her little boutique, Magnolia Market just stood out to us. That stuck with us and here we are now in furniture and paint, and all the bits and pieces will have some magnolia statement to it."

Today, the magnolia tree is just as symbolic for the couple. Chip and Joanna plant a magnolia tree in front of every home they renovate and, naturally, have some planted at the Silos. The trees, with their gigantic white blossoms, make quite the business signature. If you're driving around Waco, TX, and spot a picture-perfect home with a magnolia tree in the front yard, chances are you're looking at a Chip and Joanna masterpiece.

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