Afro-Dominican and Puerto Rican beauty entrepreneur Maia Alejandro launched her own nontoxic and clean-beauty nail polish in 2020, after experiencing health issues while pregnant with her twin daughters. She wanted to create a brand that was safe for everyone but especially for women of color, who are disproportionately affected by unsafe ingredients in their beauty products.
"My aunt taught me how to paint my nails when I was a little girl, and we would spend weekends practicing and making our own face masks," Alejandro tells POPSUGAR in a previous interview. "It made me feel so creative, and I'm super thankful for the confidence these experiences gave me in treating myself at home and allowing myself simple luxuries."
Its products: FOR TMRW carries a number of polishes in an array of shades, a base and topcoat, and bundles.