9 Latina Brand Owners Share What Beauty Means to Them

"Beauty to me means being comfortable in our own skin, loving ourselves, and realizing we are all perfectly imperfect. When we realize this, we are able to grow and embrace ourselves unapologetically." — Joanna Rosario, cofounder of Vive Cosmetics

"What true beauty means to me is being at peace with oneself and truly loving ourselves inside and out. It takes time and self-reflection to be truly comfortable in who we are, but once we realize our own true beauty, nothing can stop us." — Leslie Valdivia, cofounder of Vive Cosmetics