9 Latina Brand Owners Share What Beauty Means to Them

"For me, beauty is to believe in the power of dreams. It's about feeling confident and capable. As a Latina brand owner, I wanted to create something positive and inspire my community by bringing sustainable beauty products, which would also show the world a Latinx-owned makeup company can also have a set of values and love, which I feel is what represents us the best." — Ydelays Rodriguez, founder of Golden Dream Beauty