9 Latina Brand Owners Share What Beauty Means to Them

"As a Latina brand owner, beauty means so much to me. I feel so incredibly honored to be able to create tangible products that reflect our beautiful cultura and all the beauty knowledge that has been passed down to us from generation to generation. I know if my great-grandmother were alive, she would be incredibly proud of the way I'm honoring her as well as many other women when I share Botánika Beauty's message of celebrating our traditional beauty practices while honoring our inner goddesses." — Ada Rojas, founder of Botánika Beauty