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54 Brands Taking Action and Donating to Support the Black Lives Matter Movement

Brands Donating to the Black Lives Matter Movement

54 Brands Taking Action and Donating to Support the Black Lives Matter Movement

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#blacklivesmatter period. We will be donating all web sales made this past weekend and today to the following organizations: @blklivesmatter, @bailproject, @aclu_nationwide and @naacp Legal Defense Fund. We are currently at $67,000. Help us raise more today for these incredible organizations. Swipe for just a few ways to take action. We have been trying to wrap our heads around how to best respond, as we wanted it to be meaningful. We acknowledge the privilege and power we have with the platform of this brand and know that it is only right that we use it to bring awareness and share educational information and resources in ways that help people take action. It is our human duty to stand for what is right. It is our human duty to speak out against injustices, to have compassion, to listen and learn, to raise our voices, to support the Black community, and to do better George Floyd didn't have to lose his life. Ahmaud Arbery didn't have to lose his life. Breonna Taylor didn't have to lose her life. What has been done to these humans, and the countless others throughout history is senseless and wrong Enough is enough. And it's time for actual change, we must do better so we can teach our future generations to be better. We as a company must own up to our responsibilities to make a change, to stand for what is right. We are committed to do so, to do more, to be better.

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Protests continue across the country in response to George Floyd's death, and businesses are speaking up by showing their support for the Black Lives Matter movement. We want to highlight brands that are taking action and showing solidarity with the Black community, so we're spotlighting companies donating money to important causes like the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, Reclaim the Block, the ACLU, The Bail Project, and many more worthy organizations.

Join us in recognizing brands that are working to make a difference in these challenging times. Take a moment to see which brands are stepping forward and making tangible contributions to the Black Lives Matter movement. Though it may feel small, thoughtfully shopping is important right now and we appreciate that these companies are using their influence to be a part of progress.

Related:
Beauty Brands Supporting the Black Community
41 Beauty Brands Supporting the Black Lives Matter Movement With Donations Up to $1 Million

Etsy

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To the communities across the US who are voicing their anguish, anger, and deep frustration with systems that oppress and devalue Black lives, we stand in solidarity with you. The past days and weeks have, once again, shone a spotlight on the tremendous injustices in our society. Etsy is built on a belief that communities have the power to change the status quo. We believe that it’s critical to provide support to organizations working tirelessly for criminal justice reform and those that assist Black-led institutions. That’s why today we are announcing donations of $500,000 to Equal Justice Initiative (@eji_org) and $500,000 to Borealis Philanthropy's Black-Led Movement Fund, in addition to matching employee donations. We encourage our community to join us in supporting organizations that are leading the fight for change. #blacklivesmatter

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Website: Etsy

Donation: Etsy donated $500,000 to the Equal Justice Initiative and $500,000 to Borealis Philanthropy's Black-Led Movement Fund, in addition to matching employee donations.

Glossier

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#BlackLivesMatter

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Website: Glossier

Donation: Glossier is donating $500,000 across organizations focused on combating racial injustice, including Black Lives Matter, the NAACP Legal Defense and Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protesters. The brand will also be allocating an additional $500,000 in the form of grants to Black-owned beauty businesses.

Fashion Nova

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Last Friday we announced that we were working on a plan to support the #blacklivesmatter movement. We have spent the past four days since then working with black community leaders, influencers and ambassadors to develop a plan. Today, Fashion Nova Cares announces our dedication to ongoing action. We are pledging to spend $1 million dollars throughout 2020 in donations for community resources and activism, awareness campaigns and other initiatives to help in the fight for racial equality and opportunity. To start, we will donate to organizations fighting for change: @BLKLivesMatter, @NAACP Legal and Education Fund and @YourRightsCamp. We will continue to update you as we make progress in supporting additional organizations and initiatives on our @fashionnovacares page. Fashion Nova Cares was launched to give back and make our world better. As always, we appreciate hearing directly from the community and about how together we can make a difference. For more information visit the link in bio. Our voices will rise as we proceed with action. #FashionNovaCares #BlackLivesMatter

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Website: Fashion Nova

Donation: Fashion Nova is pledging to spend $1 million throughout 2020 in donations for community resources and activism, awareness campaigns, and other initiatives to help in the fight for racial equality and opportunity. To start, the brand will donate to organizations fighting for change: Black Lives Matter, the NAACP Legal and Education Fund, and Your Rights Camp.

Aritzia

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#BlackLivesMatter #NAACP

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Website: Artitzia

Donation: Aritzia is donating $100,000 to Black Lives Matter and the NAACP.

Honest Beauty

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Being Honest means talking about the things that hurt, the things that are the most difficult, even when it’s uncomfortable. We’re heartbroken to see what is happening and we are committed to a world that is safe for everyone, no matter who they are, no matter their race. We believe that we’re all in this together and that we must lead with awareness, empathy and honesty to advocate for equality.⁣ ⁣ As a company, we always strive to foster and support a diverse and inclusive environment. We are taking action by donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.⁣ ⁣ Our hearts go out to all those affected by the events of this week. We cannot change the past, but we can be the change we want to see for our future.⁣ ⁣ *Update* We believe in encouraging honest conversations. We have noticed a minor grammar error in our post but have chosen to keep the image online to support and respect the open dialogue occurring on the post.

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Website: Honest Beauty

Donation: Honest Beauty is donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made toward civil rights organizations.⁣

Gap Inc.

Website: Gap Inc.

Donation: Gap Inc. brands Banana Republic, Athleta, Gap, and Old Navy have come together to donate $250,000 to support the NAACP and EmbraceRace.

Anastasia Beverly Hills

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Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter

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Website: Anastasia Beverly Hills

Donation: Anastasia Beverly Hills donated $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project.

Everlane

Website: Everlane

Donation: Everlane is donating $75,000 to the Equal Justice Initiative and $75,000 to the ACLU, the latter of which will continue to receive support through the brand's 100% Human initiative.

Spanx

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"If you are neutral in situations of injustice, you have chosen the side of the oppressor.” – Desmond Tutu​ At Spanx, we always aim to be a source of bright light and positivity in this world. Today, we cannot ignore the injustices and darkness of our outside world. We are overwhelmed with sadness, frustration, heartbreak and anger over recent events. We want you to know that though you see us as a brand, we are made up of real people who care deeply about the justice and equality of everyone. We share your outrage and sorrow over the injustices that led to the tragic loss of the life of George Floyd, along with Breonna Taylor, Ahmaud Arbery, Tony McDade, and so many more. It’s time to not only stand up for what's right and speak out against racism, but to take action. We know that it’s in all of our hands to create a better world. Today, we’re using our social platforms to reiterate that we are committed to being a better ally to fight systemic racism. We will actively practice anti-racism through awareness and education, self-introspection and action. We are calling leaders, we are signing petitions, we are spreading ways to take action – but there is so much more that can still be done. We are donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund and The Minnesota Freedom Fund. In addition, we are committed to donating an additional $100,000 to organizations in our own home of Atlanta. To be an ally is to speak out against injustice and to be ears to listen to the POC experience. To be an ally to us means having a heart for empathy for the oppressed and a hand to make change. The time for silence is over. It’s time to learn, to grow, to change.​ #BlackLivesMatter #JusticeforGeorgeFloyd #AntiRacism Art/Image Credit: @quotesbychristie

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Website: Spanx

Donation: Spanx is donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund, and The Minnesota Freedom Fund. In addition, the brand is committed to donating an additional $100,000 to organizations in its own home of Atlanta.

Amazon

Website: Amazon

Donation: Amazon is donating $10 million to many organizations, including the ACLU Foundation, the NAACP, the Equal Justice Initiative, the Brennan Center for Justice, and the National Urban League.

Herbivore Botanicals

Website: Herbivore Botanicals

Donation: All profits from this weekend will be donated to the ACLU, Black Lives Matter, and the Minnesota Freedom Fund.

Fabletics

Website: Fabletics

Donation: Fabletics is donating $50,000 to support the ACLU in its fight for racial justice and immediate change.

PrettyLittleThing

Website: PrettyLittleThing

Donation: PrettyLittleThing will be donating all proceeds from its Saweetie collaboration to Black Lives Matter.

Billie

Website: Billie

Donation: Billie is donating $100,000 to Black Lives Matter and the NAACP.

Peloton

Website: Peloton

Donation: Peloton is making a $500,000 donation to the NAACP Legal Defense and Educational Fund.

Sunday Riley

Website: Sunday Riley

Donation: Sunday Riley made a $50,000 donation commitment to the NAACP Legal Defense and Educational Fund.

Ganni

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At GANNI, we stand in solidarity with the Black Lives Matter movement. As we’ve been researching and educating ourselves, our silence—born out of the fear of saying the wrong thing—has gone on for too long. Today, our company and founders will be donating $100,000 across the below organisations, in support of the fight to end racial injustice. @blklivesmatter @naacp @aclu_nationwide We know this is not enough—we must continue to listen, research, and educate ourselves about systematic injustice and state sanctioned violence against Black people globally. We have a lot of work to do, but we commit to doing better and commit to continued action. If you are thinking about making a purchase with GANNI this week, we ask you to consider donating to an anti-racism organization instead. Additionally, starting this week and each week moving forward, we will be commissioning work from the Black creative community to share on our platforms. If you are a Black creator that’s interested in collaborating with GANNI, please DM us. It’s a small start, but the change begins now. #BlackLivesMatter #NoJusticeNoPeace #GeorgeFloyd #AhmaudArbery #BreonnaTaylor

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Website: Ganni

Donation: The company and founders will be donating $100,000 to Black Lives Matter, the NAACP, and the ACLU in support of the fight to end racial injustice.

Glow Recipe

Website: Glow Recipe

Donation: Glow Recipe is donating $10,000 to the Black Visions Collective.

Flamingo

Website: Flamingo

Donation: Flamingo, along with Harry's, is donating $500,000 to Black Lives Matter-supporting organizations to "combat racism and support mental health care access for Black communities."

Fila

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#BlackLivesMatter

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Website: Fila

Donation: Fila is donating $100,000 to Black Lives Matter.

Cocokind

Website: Cocokind

Donation: Cocokind is donating $10,000 to the ACLU.

Biossance

Website: Biossance

Donation: Biossance is donating $100,000 across the ACLU, the Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Jungalow

Website: Jungalow

Donation: Jungalow is donating 100 percent of profits from all sales made on May 30 to Black Lives Matter.

Savage x Fenty

Website: Savage x Fenty

Donation: In solidarity with the Clara Lionel Foundation, Savage x Fenty will be donating funds to support Black Lives Matter of Greater New York and The Bail Project.

Kith

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Change.

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Website: Kith

Donation: Kith will be supporting the Minnesota Freedom Fund, the ACLU, the George Floyd Memorial Fund, I Run With Maud, and several more organizations.

Kosas

Website: Kosas

Donation: Kosas is pledging $20,000 to organizations who are actively fighting to make real change: Black Lives Matter, Black Lives Matter Los Angeles, and Color of Change.

Nails Inc.

Website: Nails Inc.

Donation: During the month of June, Nails Inc. will be donating 100 percent of all United States profits from nailsinc.com to Black Lives Matter.

For Love & Lemons

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#blacklivesmatter period. We will be donating all web sales made this past weekend and today to the following organizations: @blklivesmatter, @bailproject, @aclu_nationwide and @naacp Legal Defense Fund. We are currently at $67,000. Help us raise more today for these incredible organizations. Swipe for just a few ways to take action. We have been trying to wrap our heads around how to best respond, as we wanted it to be meaningful. We acknowledge the privilege and power we have with the platform of this brand and know that it is only right that we use it to bring awareness and share educational information and resources in ways that help people take action. It is our human duty to stand for what is right. It is our human duty to speak out against injustices, to have compassion, to listen and learn, to raise our voices, to support the Black community, and to do better George Floyd didn't have to lose his life. Ahmaud Arbery didn't have to lose his life. Breonna Taylor didn't have to lose her life. What has been done to these humans, and the countless others throughout history is senseless and wrong Enough is enough. And it's time for actual change, we must do better so we can teach our future generations to be better. We as a company must own up to our responsibilities to make a change, to stand for what is right. We are committed to do so, to do more, to be better.

A post shared by For Love & Lemons (@forloveandlemons) on

Website: For Love & Lemons

Donation: For Love & Lemons is donating all web sales made this past weekend and today to Black Lives Matter, the Bail Project, the ACLU, and the NAACP Legal Defense Fund. They're currently at $67,000.

Richer Poorer

Website: Richer Poorer

Donation: Richer Poorer is donating $20,000 between the Equal Justice Initiative and the Black Futures Lab.

COS

Website: COS

Donation: COS's company, H&M group, pledged a donation of $500,000 to the NAACP Legal Defense Fund, Color of Change, and the ACLU.

Milk Makeup

Website: Milk Makeup

Donation: Milk Makeup is matching the donation of beauty influencer Snitchery, who is giving all of the commission earned from her Milk Makeup code to Black Visions Collective.

DevaCurl

Website: DevaCurl

Donation: DevaCurl is donating $50,000 to Black Lives Matter.

Ilia Beauty

Website: Ilia Beauty

Donation: Ilia Beauty is donating $50,000 to Black Lives Matter and the NAACP Legal Defense Fund.

Youth to the People

Website: Youth to the People

Donation: Youth to the People donated $50,000 across three organizations: Black Lives Matter, the NAACP Legal Defense Fund, and Black Girls Code.

Deciem

Website: Deciem

Donation: Deciem announced a donation of $100,000 across two organizations: Black Lives Matter and the NAACP Legal Defense Fund.

Farmacy Beauty

Website: Farmacy Beauty

Donation: Farmacy Beauty is supporting Color of Change with a $10,000 donation.

Bliss

Website: Bliss

Donation: Bliss is donating $40,000 to the Antiracist Research & Policy Center.

Nécessaire

Website: Nécessaire

Donation: Nécessaire donated $10,000 to the NAACP Legal Defense and Educational Fund.

Balance Athletica

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Our hearts go out to those who are impacted by social injustice. We believe in equal treatment of all humans, and this will not stand.⁣ ⁣ To fight the social injustice in our communities, we’ve decided to shift our charity efforts for the Oasis Collection and donate up to $30,000 split evenly between two organizations: Color Of Change & Equal Justice Initiative.⁣ ⁣ Color Of Change is designing campaigns powerful enough to end practices that unfairly hold black people back, championing solutions that move us all forward. Until justice is real. Meanwhile, Equal Justice Initiative is committed to ending mass incarceration and excessive punishment in the U.S., challenging racial and economic injustice, and protecting basic human rights for the most vulnerable people in American society.⁣ ⁣ This upcoming launch, join us in the fight against social injustice. Your support matters, because together, we WILL make an impact. ⁣ ⁣ #FindYourBalance ⚖️ #BalanceAthletica

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Website: Balance Athletica

Donation: The brand is donating $30,000 split evenly between two organizations: Color of Change and the Equal Justice Initiative.

Boy Smells

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PLEASE READ. #blacklivesmatter

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Website: Boy Smells

Donation: Boy Smells donated $10,000 to the NAACP, Black Lives Matter, and the Black Visions Collective of Minnesota.

Eileen Fisher

Website: Eileen Fisher

Donation: The Eileen Fisher Foundation is making a $25,000 donation to The Loveland Foundation and the NAACP Legal Defense Fund.

Verb

Website: Verb

Donation: Verb pledges to donate $10,000 across the NAACP and the ACLU.

Prabal Gurung

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In support of the Black Lives Matter movement and in partnership with @bailproject , Prabal Gurung will be donating 100% OF NET PROCEEDS from the limited edition re-release of its signature STRONGER IN COLOUR hoodies and t-shirts to @bailproject , an organization dedicated to the liberation of Black lives from systemic, economic, political, and institutional oppression by combating mass incarceration and pretrial injustices. Prabal Gurung stands in solidarity with, and in support of Black lives everywhere - and all those who are committed to combatting racism, oppression, inequality, and injustice. We have posted, donated, signed petitions, marched in protests, spoken on panels, and shared important resources - but this didn’t feel like enough. This is just one additional step, and we know there is still more we can do. Prabal Gurung’s longtime ethos STRONGER IN COLOUR is the dream of a vibrant world of diverse culture and beauty, that turns on an axis of equality and achieves progress through unity. This ideal feels important as ever, as we currently face not only a global pandemic, but the crisis of humanity that is the systemic racism and structural inequity in the United States of America. For too long, Black communities have been marginalized through racist policing and imprisonment, pretrial injustice, police brutality, cuts from state and federal funds, resources being stripped from them, unequal pay that contributing to socio-economic inequality, relaxed environmental regulations in their neighborhoods, and unfair hiring practices. This list goes on and it must end. These issues have always been vitally important, but as we walk through the streets alongside protests, and unified chants for justice are heard around the world, it feels as though we are on the precipice of true change as this movement barrels forward. STRONGER IN COLOUR hoodies and t-shirts are available now (link in bio) from June 3rd - June 15th. We have chosen not to hashtag this post to preserve that space on your feed for critical information to the Black Lives Matter movement.

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Website: Prabal Gurung

Donation: Prabal Gurung will be donating 100 percent of net proceeds from the limited edition re-release of its signature Stronger in Colour hoodies and t-shirts to The Bail Project.

Saturday Skin

Website: Saturday Skin

Donation: Saturday Skin is donating $10,000 to the ACLU.

Paula's Choice

Website: Paula's Choice

Donation: Paula's Choice donated $10,000 to Color of Change.

Olive & June

Website: Olive & June

Donation: Olive & June donated $10,000 to Color of Change.

The Inkey List

Website: The Inkey List

Donation: The Inkey List is donating $10,000 to the NAACP Legal Defense and Educational Fund to fight for racial justice.

TOMS

Website: TOMS

Donation: TOMS is donating $100,000 to organizations that are working to combat racial injustice, starting with a donation to Black Lives Matter.

SHEIN

Website: SHEIN

Donation: SHEN is pledging to donate at least $200,000 to various Black-led organizations, starting with the NAACP Legal Defense and Educational Fund. Each week, the brand will donate to a different organization and highlight their efforts.

ColourPop Cosmetics

Website: ColourPop Cosmetics

Donation: ColourPop Cosmetics committed to donating $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. The brand also pledged an additional $250,000 in support of Black communities through other organizations.

Hourglass Cosmetics

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WE STAND AGAINST RACISM, INJUSTICE AND VIOLENCE. As a first step, Hourglass is donating $100,000 across these organizations: NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation and Thurgood Marshall College Fund. See below to learn more about how each one is combating racial injustice. We are committed to listening, learning and working towards systemic change. @naacp - Fights for equality for the Black community and people of color. @blklivesmatter - Builds power to bring justice, healing and freedom to Black communities across the globe. @thelovelandfoundation - Provides therapy and healing resources to Black women and girls. @mpjinstitute - Defends and protects the human rights of black transgender and gender non-conforming communities. @tmcf_hbcu - Champions opportunities for Black students in their journey to college and beyond. Link in bio to learn more. #blackouttuesday

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Website: Hourglass Cosmetics

Donation: Hourglass Cosmetics is donating $100,000 across these organizations: the NAACP, Black Lives Matter, the Marsha P. Johnson Institute, the Loveland Foundation, and the Thurgood Marshall College Fund.

Lululemon

Website: Lululemon

Donation: Lululemon is making a $100,000 donation to the Minnesota Freedom Fund.

Catbird

Website: Catbird

Donation: Catbird is donating $15,000 to the ACLU, $15,000 to Black Lives Matter, $15,000 to the NAACP, and $5,000 to other community funds.

MOTHER

Website: MOTHER

Donation: MOTHER will be donating $10,000 to the NAACP and $10,000 to Black Lives Matter.

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