The Best October Prime Day Deals to Shop Early
We're in full shopping mode this fall, which means we only have one thing on our minds: Amazon Prime Day 2023. Amazon officially confirmed the dates for its highly anticipated sales event, which is slated to take place on Oct. 10 at 3 a.m. ET and run through Oct. 11. The retailer is following up on its highly successful July Prime Day with an October event that arrives just in time for the beginning of the holiday shopping season — and is only a few weeks away (much to our delight and our credit cards' dismay). Sure, there are other major sales events to get excited for throughout the year, but few are surrounded by quite as much hype as Prime Day.
Even better, we don't have to wait. Amazon is rolling out a slew of early Prime Day deals that span all major categories and feature some of the retailer's lowest prices of the season. In anticipation of the year's biggest shopping extravaganza, we curated a guide to the best early Prime Day deals that you can already take advantage of now, before October Prime Day 2023 even officially kicks off.
From fashion deals and savings on coveted tech essentials to markdowns on cult-favorite beauty finds, home must haves, and cool wellness products, we've discovered a bevy of early Prime Day deals that are so good, they make even our shopping-savvy hearts skip a beat. Keep reading to shop our expert picks for the best Prime Day deals that you can score on now, with standout finds coming from brands like Levi's, Samsung, Adidas, Revlon, and more.
Looking for something specific? Browse through our categories ahead.
Best Early Deals on Bestsellers
CosRx Snail Mucin 96% Power Repairing Essence ($16, originally $25)
This nourishing skin-care product was one of the top sellers from Amazon's July Prime Day, and we have a hunch that it'll be just as sought after this time around, too. The essence is formulated with hydrating ingredients like snail mucin, which helps to rejuvenate skin and leave it with a long-lasting glow.
HiLife Portable Clothing Steamer ($30, originally $37)
Whether you're someone who despises wrinkled clothes or just a frequent traveler looking for a new way to keep their packed essentials looking fresh, this portable steamer will ensure your clothes will look good as new, regardless of where you go — even if you find yourself in a hotel room without an iron. The compact steamer is so effective, one editor even claimed she said "goodbye to wrinkled clothes forever" in this review of the HiLife Portable Clothing Steamer.
Telena Belt Bag ($13, originally $22)
Belt bags have emerged as one of this year's most coveted accessories, and reviewers hail this style for its effortlessly cool design which doubles as the perfect dupe for other luxe versions. Not only is it available to shop in a wide range of colors (like orange, light brown, green, and more), but it's also fitted with functional interior compartments that'll help you keep all of your travel essentials organized and within reach.
Apple AirPods ($150, originally $169)
Swap out your classic headphones for this sporty pair of AirPods, which provide superior noise-canceling capabilities, allowing you to listen to your favorite playlist without interruption. Despite their heftier price tag, one POPSUGAR editor said that these noise-cancelling headphones are "worth the hype" in this Apple AirPods review.
Best Beauty Deals
L'Oréal Paris Makeup Telescopic Original Lengthening Mascara ($9, originally $13)
Treat your lashes to a transformative lift from home with the help of this lengthening mascara. With more than 39,000 rave reviews on Amazon's site, this cult-favorite beauty essential is said to elevate your eyelashes with a more volumized look thanks to its flexible wand applicator and smudge-proof solution.
Foreo Luna 3 Facial Cleansing Brush ($175, originally $219)
Sift through any beauty aficionado's skin-care bag and you're bound to find this facial cleansing brush. The top-rated tool features gentle bristles that help to exfoliate the skin and better work in products like facial cleansers, serums, and more. The cult-favorite beauty tool is available to shop in multiple colors, though this light blue shade is definitely our favorite.
Revlon One Step Volumizer Hair Dryer and Hot Air Brush ($41, originally $70)
If you've been looking for a way to simplify your morning routine, look no further than this all-in-one beauty tool from Revlon. The hot air brush features blow-drying capabilities in a wand frame that'll help you achieve a salon-like blowout at home. Read how one editor simplified her daily beauty routine for the better in this Revlon One Step Volumizer Hair Dryer review.
Best Home Deals
Google Nest Thermostat ($105, originally $130)
One of the easiest ways to streamline your living setup (and also keep your electricity bill down) is with a smart thermostat. This Energy Star-certified model from Google is especially popular right now because it features built-in WiFi capabilities that allow users to control the temperature right from their cell phone or smart device, as well as connect it to other voice-activated tools like Amazon Alexa.
Casper Original Pillow ($111, originally $117)
You can't put a price on a good night's rest, but this microfiber pillow from Casper is said to be the ultimate solution to enjoying a better night of sleep — at least according to reviewers and POPSUGAR editors alike. With a built-in gusset that acts as a backbone for the pillow, this bedding essential is great for those with neck pain who are looking for something that'll improve their alignment. Read more about the internet's favorite pillow in our review of the Casper Original Pillow.
iRobot Roomba 692 Robot Vacuum ($229, originally $350)
Cleaning your home doesn't have to feel like a chore so long as you have this smart robot vacuum in your life. Unlike traditional vacuums, this sleek model can be operated through your smartphone, allowing you to schedule daily cleanings through the iRobot app.
Casper Sleep Wave Memory Foam Hybrid Mattress ($2,445, originally $2,895)
We're suckers for a good mattress deal, which is precisely why this deal on Casper's top-rated hybrid mattress is high on our Prime Day shopping lists. The mattress boasts a medium-firm construction that's ideal for sleepers who like a plush yet still supportive feel. Learn more about what makes this mattress so great in our guide to the best Casper mattresses.
KitchenAid Classic Mixing Bowls ($19, originally $35)
Whether you're an avid baker whose constantly whipping things up in the kitchen or just someone desperately in need of some newer cooking essentials, you can never have too many mixing bowls — especially when they're as chic as this set from KitchenAid and (best of all) on sale. The bowls are available to shop in various sets, so you can buy the pairing that's best suited to your kitchen needs.
Best Fashion Deals
The Gym People Sports Bra ($23, originally $27)
This bestselling style takes everything we love about the classic sports bra silhouette and elevates with a more lived-in, tank top-inspired design that's comfortable and supportive. The intimate has more than 36,000 near-perfect reviews on Amazon's site, with shoppers raving about from the piece's relaxed fit and breathable material to its styling versatility — you can wear it on its own or underneath a tank for a more layered look.
Anrabess Oversized Sweater Dress ($36, originally $63)
Sweater weather has officially arrived and what better way to welcome in the colder temperatures than with a cozy sweater dress that can easily take you from day to night? The chunky knit boasts a turtleneck design that provides ample coverage up top, while the frock's cropped length makes it perfect for styling with knee-high boots and tights.
Levi's Ribcage Straight Ankle Jeans ($70, originally $80)
Looking for an excuse to update your jean collection? We recommend investing in a pair from Levi's, especially since the brand is known for making some of the most high-quality denim on the market — even better, without a high-end price tag to match. These straight ankle jeans are bestsellers that seamlessly blend with a modern design with a more retro silhouette. What's not to love?
Adidas Ultraboost 22 Running Shoe ($80-$140)
Sales on Adidas sneakers are hard to come by these days since there's such a high demand for the brand's athletic shoes. Fortunately, this top-rated running shoe is on sale ahead of Prime Day and comes in over 15 colorways — so you're bound to find a pair that's well-suited for your own athletic wardrobe.
Best Wellness Deals
Etekcity Cordless Neck and Back Massager ($55, originally $65)
Believe it or not, you can enjoy a spa-like massage from the comfort of your home with this bestselling model from Amazon. The cordless neck and back massager provides targeted relief to pressure points on your back and neck, all while helping to increase blood circulation and provide relief from any lingering pains.
Renpho Smart Scale ($20, originally $35)
This top-rated smart scale is an Amazon bestseller with more than 297,000 reviews — consider us already sold. The scale is great for health geeks and fitness enthusiasts alike as it comes with access to the Renpho smart app, which can be synced up with other wellness apps like Google Fit, the Fitbit app, and more, helping you to achieve more streamlined fitness tracking.
Best Tech Deals
Marshall Emberton Bluetooth Portable Speaker ($111, originally $170)
From backyard barbecues and swim parties to family get-togethers and beyond, this Bluetooth-compatible speaker will help you elevate any summer fun with the backdrop of your favorite tunes playing on repeat. While the portable speaker boasts a nostalgic design, it's equipped with plenty of advanced capabilities that'll ensure you can blast music wherever you are. POPSUGAR editors are notoriously big fans of Marshall's speakers — just read our review of the Marshall Stanmore III Speaker to see why.
Samsung 55-Inch Class QLED 4K The Frame TV ($1,798, originally $1,998)
If you've been coveting the internet-loved Frame TV from Samsung (but have understandably been less keen on the product's hefty price tag), now's the perfect time to invest in the smart TV since it's on sale ahead of Prime Day 2023. The Samsung tech takes everything you love about a flat-screen TV and translates it into a model that's easy to disguise as high-end art, so it won't feel like an eyesore in your home space. One POPSUGAR editor called the smart TV her "favorite home upgrade" in this review of the Samsung Frame TV.