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Every year, over a billion people globally celebrate Diwali. Each region and religion celebrates it differently and for various reasons with distinct customs and traditions. For some, it's a new year, a new beginning. Others see it as the triumph of light over darkness, of good over evil, and knowledge over ignorance. Diwali, for the most part, is a celebration that culminates in delicious food, spending time with loved ones, and introspection.
This year, Diwali is on Oct. 24, and we created the ultimate gift guide for the upcoming festivities. Whether you're shopping for your friends, family, or even kids, we found the best gifts to give your loved ones for the Festival of Lights. The best part? All these gifts are from South Asian-owned businesses.
Your beauty-loving friends will adore the limited edition Forvr Mood x Live Tinted Diwali collab, the editor-favorite Kulfi Beauty Underlined Kajal Eyeliner set, or skin care from Aavrani. If their self-care routine involves hair oiling, treat them to hair oils from Squigs and Fable and Mane, both of which our editors love. Get them a stylish clutch they can wear with both traditional wear or jeans, unique jewelry from Maalicious, or a fun and relatable card game that may or may not involve drinking.
Give your family the yummiest sweet treats from Malai Ice Cream and Ayurvedic chocolates from Elemental Truffles, jasmine-scented body oil from Soma Ayurvedic, or authentic chai. Shopping for the chef in your life? They'll be as excited as a pataka (fireworks) when they get the Diwali edition of the editor-favorite Our Place Always Pan. The little ones in your life will adore the cutest plushes from Modi Toys, a book that teaches them all about Diwali, or a diya-shaped bubble-popping fidget toy. You can even get a mess-free Rangoli puzzle or a stunning hand-painted, henna-inspired art puzzle from Kulture Khazana.
Shopping for someone specific, shop this guide by the categories ahead:
Give a meaningful gift this Diwali and celebrate the Festival of Lights with South Asian-owned businesses.