Meet the Man Who Designed All Your Apple Devices

"Everything we've been trying to do," he says, "it's that pursuit of the very pure and very simple."

The Apple Watch (arrives early 2015) is Jony Ive's latest creation. It is, in the words of Vogue writer Robert Sullivan, "a device you might like even if you don't like devices." Jony tried his best to mask the technology in the watch, so as to enable "more subtle, nuanced communication" rather than inhibit it.