These Are the 17 New Beauty Products Our Editors Can't Put Down This March

"This primer made me a believer in primers, mostly because I get really hyped about them initially, but then I stop using them. In this case, The Silk Canvas Protecting Primer by Tatcha ($52) is more of a step in my skincare routine than for my makeup application, which relieves any guilt I have about the price tag. That's not to say it doesn't help my makeup to look like it's applied on top of smooth, creamy, buttery skin.
This primer has silk extracts that are what blur pores, lines, and any type of dimple or hole in the skin. Inspired by geishas' skincare and makeup routines, it serves to enhance the skin with ingredients like green tea and algae but protects the skin like a barrier from your makeup, so that it decreases the chance of a breakout. Plus, it adds a mattified look without appearing too dry. I also put this on my lips to help create a smoother lipstick application." — Kirbie Johnson, host, producer, and senior video reporter

"Excuse the dated reference, but it must be said: when I wear Pinrose Secret Genius Shimmer Mist ($42, out March 13), I shine brighter than a vampire from Twilight out in the sun. Such glimmering fabulousness is truly all I can ask for in life. What sets this particular mist apart is that along with imparting a supersexy dewy coat of glitter over your skin, it also smells like vanilla and caramel. That scent works miracles. After going a particularly embarrassing amount of time in-between showers, I spritzed this all over myself right before a date. My boo thang kept remarking how great I smelled, so thanks for disguising the fact that I'm a sweaty mess, Pinrose!" — AD

"After getting the exclusive reveal last month, I was daydreaming about getting this palette into my hands. I love warmer tones, and the Babe in Paradise ($29) palette was inspired by Bretman's life — the Filipino social media star grew up on the islands of Hawaii, and these highlighters reflect the warm glow you'd get from spending your days at the beach. One of my favorite things about this palette, besides the fan brush and the shade range, are the shade names. I personally love 'Vaygation' and 'Mahu.'" — KJ

"This launch actually landed on my office neighbor's desk, not mine, but it instantly caught my eye with special promotional materials about Soap and Glory's 'More Than Lips' campaign, which encourages women to run for office. I talked my way into taking two of these Double-Ended Lip Contouring Crayons ($12) home with me, and both have become a ride-or-die staple in my makeup bag. I love how you can make your mouth look fuller using these duos or simply create a killer (and ultraprecise!) lip look in several shades. And at only $12 a pop, it's a great buy." — Brinton Parker, assistant editor, Trends

"I am a bit of an insomniac and look forward to trying anything that promises to improve my sleep quality. The Dermalogica Sound Sleep Cocoon ($80) has been a beauty godsend. The moisturizing cream is motion-activated and releases the soothing scents of lavender, patchouli, and sandalwood. In addition to allowing me to sleep through the night, the gel-cream texture makes my skin look great when I wake up in the morning. The cream contains Persian Silk Tree Extract, which reduces signs of fatigue and plumps up my skin." — Sarah Siegel, editorial assistant, Shopping and Products

I'm not usually a face oil person. Experts and insiders will tell you that oil doesn't break you out — which can be true — but with my combination skin, face oil tends to make it more congested. Mara Algae + Moringa Universal Face Oil ($72) has been a pleasant surprise when it comes to my skin. Meaning "sea," Mara is made with ingredients inspired by the ocean, like alaria esculenta and plankton extracts. It also includes moringa oil, which is becoming more popular in the beauty industry for its anti-aging benefits. It has seven times the amount of vitamin C than an orange, and 4 times the amount of vitamin A than a carrot — it packs as punch when it comes to vitamins and antioxidants. I've been wearing this to sleep at night underneath my retinol and wake up without my reactive skin covered in flakes, and it's a solid moisturizer for creating a glow underneath your makeup, too. All you need are a few drops and you'll be luminous. — Kirbie

"I've gotten ample opportunity to play around with the upcoming Beauty by POPSUGAR line, and I'll admit it: I'm entirely obsessed, and it's not because I work here! Among my favorites are a lip balm that completely reminds me of the best Girl Scout Cookie flavor (Thin Mints, duh) and two eye shadow palettes filled with superbuildable shades. The brand launches online and in Ulta in mid-March, and products range in price from $22 to $42." — BP

"I never knew I needed another highlighter until I tried the creamy formula of the Nars Highlighting Powders ($38, available March 15). The shimmery powders are available in six colors, but my favorite is Capri, a pinky gold hue. Each powder looks gorgeous on my cheekbones and blends seamlessly with the rest of my makeup, making it a new essential in my makeup drawer." — SS