Best New Makeup August 2019
The 10 Hottest August Makeup Launches Are Finally Here
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This August, we're celebrating the end of one very hot Summer with sweet new makeup treats that are sure to please. We asked POPSUGAR editors for their must-have additions to their makeup stash, and the results ranged from SPF-packed tinted moisturizers to ice-cream-themed eye shadows, both of which are perfect for a heatwave.
Whether you're down to experiment with fresh pastel colors or more of a minimalist with your cosmetic routine, there's sure to be an item on this list you'll be eager to add to your collection.
Ahead, check out the very best makeup launching in August.
Halo Top x ColourPop Collection Set
"I practically fell out of my chair when I saw the supercute Halo Top x ColourPop Collection Set ($38), which combined one of my favorite desserts with my other passion, makeup. I totally fell in love with the ice-cream-inspired packaging, but the creamy, pigmented formulas are what's going to keep me coming back to these pastel hues again and again." — Sarah Siegel, assistant editor, Beauty
SLMD UV Bounce Powdered Mineral SPF 30
"Normally, I'd categorize a brush-on sunscreen as skin care, but there's enough tint in the SLMD UV Bounce Powdered Mineral SPF 30 ($40) for me to use it during my midday makeup touch-ups. Not only does it deslick my forehead and give me an all-over matte effect, but it also protects my skin from any future sun damage — a win-win in my book." — Kelsey Castañon, senior editor, Beauty
Catrice X Eman Cheeky Blush Palette
"Blush is a staple item in my Summer makeup routine. It helps me create a cute but subtle sunburned look that suggests I've been vacationing on a beach somewhere instead of sitting in an office all day. So when I got the opportunity to review the new Catrice X Eman Cheeky Blush Palette ($12), I was intrigued. Inside, you'll find four different shades with soft powder formulas that are so pigmented that one swipe with my makeup brush was enough to last me all day long. I also love that it's super blendable, which allows me to amp up or tone down the rosiness to my liking. It's safe to say that this cheeky blush palette has found a permanent home in my vanity." — Genesis Rivas, assistant editor, Makeup.com
Ilia The Necessary Eyeshadow Palette in Cool Nude
"I find that clean beauty brands can be hit or miss when it comes to makeup, but I'm always happy with Ilia — from the color payoff to the packaging, I routinely love what it comes up with. Ilia The Necessary Eyeshadow Palette in Cool Nude ($38) is my latest favorite. There are six neutral shadows, four of which have pretty mauve undertones that complement my skin and eye color. And I know I'll use all of these shades, which is especially unique (read: never happens) for a palette." — Dawn Davis, senior editorial director
Pixi Cosmetic Highlighter From Head to Toe Glow-y Powder in Wednesday
"I already have several shades of the Pixi Cosmetics Glow-y Powders ($16) in my collection, but I knew this warm amethyst shade had to be mine. While it's a little dark for me to wear as a highlighter, I love using it as a blush topper or eye shadow." – SS
Estée Lauder Double Wear Radiant Concealer
"As a concealer diehard, a blendable and long-wearing fix is all I'm ever looking for. During the Summer, I like to ditch the foundation, so finding a concealer that blends right into my skin is key. I was a little hesitant about how creamy the formula was in this Estée Lauder Double Wear Radiant Concealer ($29), but I was pleasantly surprised by how well it blended into my skin. It instantly brightened the (very) dark circles under my eyes and even toned down a red blemish on my cheek, all while effortlessly sinking into my skin. The wand tip is bigger than other concealer tips that I've used, so I noticed that a little went a long way. If that's not enough to win you over, it's also made with botanical extracts." — Lauren Harano, editorial coordinator, Growth and Strategic Features
Anastasia Beverly Hills Liquid Eye Liner
"Anastasia Beverly Hills Liquid Eye Liner ($18, available Aug. 6) is highly pigmented and has an applicator with a flexible tip that tapers into the most precise point, making drawing the tips of my signature, graphic cat eye a breeze. That's not what impressed me the most, though. Its formula was heatwave-proof — staying pitch black, despite how much I've been sweating through New York City's bout of 90-degree weather and humidity." — Jesa Calaor, assistant editor, Beauty
Physicians Formula Organic Wear Dewy Blush Elixir
"My love for blush is very, very strong. I always have some on. When I saw Physicians Formula was coming out with a Dewy Blush Elixir ($13, available Aug. 12) as part of its extended Organic Wear line, I couldn't wait to try it out because it was unlike any blush I had ever seen before. The liquid texture makes application so easy and blends the color seamlessly. It's the perfect example of makeup meeting skin care." — Jessica Harrington, assistant editor, Makeup.com and Skincare.com
Laura Mercier Tinted Moisturizer
"In case you missed the major news, the iconic Laura Mercier Tinted Moisturizer ($47) has been completely reformulated and repackaged — and now it's better than ever. I took the new version for a spin and was most impressed by the amount of moisture it delivered, the amped-up SPF, and the pretty, skin-perfecting coverage. It's the same as the OG but different in the best ways." — DD
PÜR x Barbie Collection
"Blame it on the nostalgia factor, but I am dying over this entire collection. My personal favorite is The Forever Flawless Complexion Brush, which has dense bristles that blend my liquid foundation flawlessly (even though the iconic Barbie profile shot almost makes it too cute to even use)." — JH
Beautyblender Big Boss Powder Brush and Cooling Roller
"Twelve years after Beautyblender perfected the art of blending out complexion products with a sponge, the brand released its first-ever set of brushes that are just as innovative and fun as the brand's OG product. I've been loving the Beautyblender Big Boss Powder Brush and Cooling Roller ($60), a fluffy brush that depuffs skin using the egg-shaped roller at its end (which is made from a metal that always stays cool) and buffs out powders to create an airbrushed finish." — JMC
