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Why Are the Kardashians Famous? | Beauty

How the Kardashians Changed the Face of Beauty in 2015

Why Are the Kardashians Famous? | Beauty

It's no secret — I am a huge fan of the Kardashian-Jenner women. I tried plumping my lips like Kylie Jenner, look to Kim Kardashian's regimen for makeup inspiration, and model my manicures off Khloé Kardashian's claws.

I'm not the only one who's obsessed with them. In fact, if you were to tally up Kim's, Khloé's, Kylie's, Kourtney Kardashian's, and Kendall Jenner's Instagram followers, you'd have a total of nearly 217 million fans. When I consulted Jen Atkin, the sisters' go-to stylist, on why they have such a dedicated base of admirers, she gushed, "Oh my God — each individual girl has such unique style, and they're definitely true to themselves."

She went on to add, "I think everyone has really gravitated toward them because the girls are so honest and share everything along the way."

Because I watch them so closely, I can say with authority that 2015 was a banner year for all of them. For those of you who aren't fans, you may be wondering why. Read on to discover seven reasons they dominated beauty headlines this year!

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