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TikTok's Hyram Yarbro Talks Skin Care and Career Evolution

Hyram Yarbro: From Department-Store Makeup Artist to TikTok Fame

TikTok's Hyram Yarbro Talks Skin Care and Career Evolution
Image Source: POPSUGAR Photography / Keila Gonzalez / Courtesy of Hyram Yarbro

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Welcome to Big Break, where some of the most influential figures in the beauty industry reflect on the moments that made them — from the good to the bad and everything in between. Here, content creator and brand founder Hyram Yarbro shares how he became one of the most recognized beauty and skin-care names on YouTube and TikTok, eventually launching his own namesake brand, Selfless by Hyram.

Hyram Yarbro can recall the first time he stepped foot in a Sephora like it was yesterday. It was five years ago when he ventured into the beauty retailer in search of a tinted moisturizer to help disguise the sunburn he had gotten at the beach ahead of an important job interview.

"I was still grappling with my own identity and coming to terms with my sexual orientation, so being in that environment was definitely a little nerve-racking for me," Yarbro tells POPSUGAR. Growing up in Arizona on a cattle ranch, he describes his environment as "ultra traditionalist and conservative," so the thought of men experimenting with makeup and beauty products was practically unheard of. "But the second I went in, I was instantly made comfortable by the people who were there."

He left with the BareMinerals Complexion Rescue Tinted Moisturizer and a mascara and immediately went home to try it. "It was the first time I was able to ever feel beautiful," he says. "Self-confidence was something I had really struggled with, but when I put that tinted moisturizer on and looked in the mirror, it was just such a powerful and transformative moment."

That moment changed his life forever. "I not only wanted to spend more time investing in the world of cosmetics, but I also wanted to provide that experience for other people," Yarbro says. He started following makeup artists on YouTube like NikkieTutorials and Manny MUA and became mesmerized by both their skills and the online communities they had fostered. "There is just such a strong sense of community in beauty and, as someone who had never really experienced what a close-knit community felt like, it was instantly attractive to me."

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