The Lover era also saw the introduction of Swift using Instagram as a way to tease exciting news. (Never forget the hole in the fence photo which fans thought was a countdown). When she finished recording the Lover album, she cryptically posted a photo of seven palm trees on Instagram to signify the seventh album. The color scheme on her grid also drastically changed to signify a new era was on the horizon. She even teased various themes and lyrics from the album with her captions and filters, including writing "ME" as the caption for her Elle UK cover story and doing heart filters on various images to symbolize the album title Lover.
Swift continued the tradition of teasing exciting projects on Instagram with her Folklore and Evermore releases. In April 2020, Swift posted a photo of her with the caption, "not a lot going on at the moment." While some assumed she might be rerecording Red, she was actually preparing to drop her surprise album, Folklore; she later revealed that she wrote the lead single "Cardigan" on the same day she posted the photo. Because Swift loves to mess with us, she used the same caption for a photo in November 2020, right before she announced the release of her followup album Evermore. Most recently, she teased the vault tracks for her rerecorded Fearless album by sharing a clip with scrambled letters of the track titles.
