These New H&M Arrivals Are on My Shopping Wish List For February — and Under $50
As a bona-fide H&M-lover, I spend a lot of time perusing the retailer's website and inevitably maxing out my credit card to stock up on all the bestselling styles. While few categories are left untouched during my periodic shopping sprees, the brand's new-arrivals section ignites my fashion senses the most.
Each month, H&M debuts hundreds of new pieces that range from affordable must haves and seasonal essentials to luxury pieces like cashmere loungewear and wool coats, plus even a few trendy styles that tap into TikTok's latest batch of viral aesthetics. It's basically a one-stop shop for the newest finds in fashion and the first place I go whenever I need something fresh and well-stocked.
While February has only just begun, H&M has dozens of new finds I've added to my shopping wish list this month — all of which cost less than $50. Standout picks include an embroidered Barbiecore-pink sweater, a woven everyday tote bag, lacy lingerie to treat your partner (or yourself) ahead of Valentine's Day, and a pair of chunky sneakers that encompass peak '90s dad fashion. Keep reading to shop the best new arrivals from H&M this month.
Embroidered Elegance: H&M Embroidered Sweater
This H&M Embroidered Sweater ($35) features the word "colors" in French embroidered across the front. The chunky sweater is also available to shop in light blue, but I'm partial to the pink because it fits perfectly into the Barbiecore aesthetic.
Your Dad's Favorite Sneakers: H&M Chunky Sneakers
Love 'em or hate 'em, dad sneakers have made their return to mainstream fashion, and these H&M Chunky Sneakers ($50) are the latest proof of the style's resurgence. The shoes feature a nostalgic jersey lining that's elevated by chunky soles and a padded design. If the classic white colorway isn't your vibe, these are also available in hot pink and beige.
An Everyday Tote: H&M Jute-Blend Tote Bag
Style forecasters predict oversize bags will be the accessory of choice this season, and I currently have my eyes on this H&M Jute-Blend Tote Bag ($35). The everyday tote is crafted from a soft woven material and features ample interior space to hold any essentials like a wallet, emergency lipstick, or even a cardigan.
A Leggy Look: H&M Wide Ultra High Jeans
These H&M Wide Ultra High Jeans ($30) are a style you'll be reaching for constantly this season. The high-waisted denim boasts an extra-wide silhouette you can comfortably pair with taller shoes like knee-high boots or stilettos. I'd dress up these pants with a sleek white bodysuit, an oversize blazer, and mules for a more versatile day-to-night look.
A Bold Blazer: H&M Single-Breasted Jacket
Winter color palettes tend to lean more toward neutral and cooler shades, but this H&M Single-Breasted Jacket ($40) might just be the pop of color you need to revitalize your seasonal wardrobe. The workwear piece is elevated by built-in shoulder pads, and notched lapels lend a more refined elegance.
Lovely Lingerie: H&M Lace Super Push-Up Bodysuit
Lingerie might have a reputation for being expensive, but there are still plenty of sultry and affordable styles you can shop online — just like this H&M Lace Super Push-Up Bodysuit ($35). Whether you are looking to surprise your partner in something sheer for Valentine's Day or just want to treat yourself, this is a style you can wear both in and outside of your home — when paired with the right trousers or jeans, of course.
Statement Sunnies: H&M Square Sunglasses
When you lose as many pairs of sunglasses as I do, you can never have too many styles tucked away at home or in your car. These geometric H&M Square Sunglasses ($13) are wrapped in the chicest beige color and have UV-protected lenses.
Stripes on Stripes: H&M Tie-Belt Shirt Dress
I've been trying to update my closet with more pieces that can take me from the office to a lunch date, after-work cocktails, and beyond. Finding versatile styles has proven to be quite the challenge, but this H&M Tie-Belt Shirt Dress ($40) checks all of my boxes with its polished button-down design, sleek fit, and timeless striped pattern.
Feeling Flared: H&M Flared Pants
One of the easiest ways to dress up a muted or more simplistic outfit is to incorporate a pair of flared pants. Styles like these H&M Flared Pants ($50) can give any outfit an added edginess with their playful silhouette and universally flattering fit.
A Cold-Weather Essential: H&M Hooded Puffer Jacket
It's never too late to upgrade your winter wardrobe with an extra coat or two, and this vibrant H&M Hooded Puffer Jacket ($50) is sure to freshen up your collection with a splash of color. Unlike some other puffer coats, this style features a hood so you can wear it rain, snow, or shine.