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Meet her at midnight. With her highly anticipated Eras Tour in full swing, demand for Taylor Swift's new merchandise is at an all-time high. But the good news is, you don't have to endure hours in line to secure the latest apparel. The new collection features hoodies, crewnecks, and T-shirts with a colorful grid depicting 10 different versions of Swift — one for each of her studio albums. And most of the items are easily accessible from her website.
In addition to the rainbow graphics, the Eras Tour merch also includes simpler styles like washed blue hoodies with classic black lettering, a white hoodie with a black-and-white collage of Swift, and cropped pullovers in beige and lavender. Fans of certain eras can also purchase shirts dedicated to specific albums, including a sweet pink heart graphic for "Lover," a collage of memorable costumes for "1989," and a navy clock illustration for "Midnights."
Swifties can also find accessories such as a multicolored "bejeweled" bracelet with rainbow stones and a two-toned poncho emblazoned with photos of the singer. Prices range from $10 to $75, and while additional exclusive pieces of merch may be available at the venue the day of the show, this is a great place to start for people who already know what they want (or didn't get that elusive presale code).
Swift previously dropped limited-edition merch in honor of her "Midnights" release, showcasing ten miniature versions of herself in outfits from various points in her life. She also put out clothing for the albums preceding "Midnights," including cute cardigans for "Folklore" and a snake-themed launch for "Reputation." Read on to find out where you can purchase her Eras merch yourself, and save yourself time (and stress) the day of the concert.
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