Forget Gatorade; some fitness enthusiasts are turning to beer to rehydrate. Erdinger Alkoholfrei, a nonalcoholic Bavarian brew, is becoming a favorite amongst European athletes. The beer even has a team of reputable athletes that it sponsors consisting of triathletes, biathletes, and championship skiers.
Positioning itself at many of Europe's top sporting events, the company claims that unlike sports drinks, the carb-rich beer is free of additives and unnatural ingredients. And because it's nonalcoholic, there's no chance of getting wasted after running a 26.2-mile course. The company is now setting its sights on the American market. While there's nothing satisfying like a good beer after a long run or bike ride, my experience with nonalcoholic brews is less than noteworthy. Although, it might be better than one of the alternative sports drink offerings: pickle juice.