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The notion of identifying what you want to achieve and why you want to achieve it may seem like common sense, but simply stating why you want to accomplish something isn't always enough. You have to understand the impact of what you're committing to. It has to go deeper than the surface, and it has to feel significant.
It's easy for me to say, "I want to lose 30 pounds so my clothes fit better and I want to look good." While that's a start, I really need to think about what else I want to gain from accomplishing this goal. How will I feel? How will it change my life in a positive way? Delving into those core emotions can make getting started that much easier because you've identified how the outcome of the goal will impact you.