The leader in this industry has to be Peloton, and the company's success is only continuing. "We sell a bike to every state every day," a spokesperson told the Wall Street Journal. This past year, Peloton augmented its repertoire of Spin bikes with a new $4,000 treadmill — a sign executives feel confident in the rise of the on-demand workout trend as well. In addition, the $4 billion company's subscriber base has increased to one million.
Knoxville, TN-based fitness influencer, entrepreneur, and mother of two Sarah Stevens told POPSUGAR she uses her Peloton bike at home, in addition to a ProForm treadmill and other on-demand fitness apps, because it helps keep her on track when she can't make it to a 5 a.m. exercise class.