Like ProForm, NordicTrack has also tried influencer marketing, specifically for its treadmills, generating a strong following among the fit-focused Instagram community. But it's not just treadmills — NordicTrack sells indoor cycles, ellipticals, rowers, and incline trainers.
These high-tech home gym machines also incorporate iFit coaching programs on the screens to keep what could be a stale cardio workout fresh and engaging. And you can start your home gym for less than $1,000, which is about the cost of a moderately priced gym membership for a year. Plus, with the at-home coaching, you can get your ultrasweaty workout in without worrying about bringing your gear to shower and change afterward.
