Fitness Brands Giving Back For Pride
Fitness With a Cause: Where to Buy Workout Gear in Support of Pride Month
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Since 2012, Nike has come out with a BETRUE collection in honor of Pride Month every year. The 2019 BETRUE Collection features shoes, apparel, and gear adorned with the eight original colors of the Pride Flag in recognition of the 40 years since political activist Gilbert Baker debuted his rainbow design at the 1979 San Francisco Pride Parade. This particular shirt is the Nike BETRUE Unisex Tank ($35).
The 2019 launch coincides with Nike's commitment to rewarding over 20 LGBTQ+ organizations with grants administered by the Charities Aid Foundation of America (read more about that here). Grant recipients this year include the National Gay Basketball Association and the Los Angeles LGBT Center. Plus, check out a sneak peak of more rainbow shoe styles coming out later this month.
See the full BETRUE Collection here.