The Hello Cup Launched the #PeopleWithPeriods Campaign Because Women Aren't the Only Ones With Periods

In the past, society has always labeled periods as a woman or girl thing. But as Dove pointed out, the world is changing rapidly and we are understanding ourselves more fully, which means the language needs to change, too. The Hello Cup is responding by removing the gender labels of "female" from its packaging, because not only women have periods — people have periods. Dove said, "Something as simple as taking away that label, it can save a life."