Sorbothane UltraSole Insoles ($35)
If your running style involves heel striking, consider a shoe insert that can help reduce soreness and pain due to the impact you're putting on your feet, such as these Sorbothane UltraSole Insoles. They're designed specifically to resist extra wear in the heel area, and are made of Sorbothane, a highly shock absorbent material. The base of these shoe inserts has air pockets to help cushion your foot, while a forefoot pad gives you a bit of energy return, or bounce in response to your movement.
Expert Quote: "The aches and soreness I was experiencing after a day of running was significantly improved by the Sorbothane inserts," says professional dog runner Sean Prichard, a certified canine fitness coach and the president of Pant and Wag. "They also last a very long time," adds Prichard, who runs five to 10 miles everyday for his profession. "One pair of Sorbothane inserts will generally last through about three pairs of running shoes."
