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"We keep the process as simple as we can to where we start from wholesome ingredients just like you would at home. Clean them up, peel and lightly cook them, and then we purée and flash freeze, which locks in all the nutrients, the textures, the colors, and the flavors. The way we like to think about it is your kitchen away from home, so what you see on the front of the package is what you get inside. Period. As a mom, I'm just so frustrated going into stores. It takes me three times longer to get through anything, because I have to read [all the labels]. We try to keep it very honest and straight to the point. Having the clear window in the packaging was a big thing for us to be able to really showcase that."