9 Latina Brand Owners Share What Beauty Means to Them

"As the founder of Reina Rebelde, being Latina has always felt like the privilege of a lifetime. Beauty means being unapologetic about celebrating our many unique and fascinating dualities. We constantly toggle between femininity and fierceness, our Reina and our Rebelde. We keep our amazing cultural beauty traditions alive on a daily basis, and we also push to elevate the narrative about our community and how women as a whole are a force to be reckoned with. Oftentimes, for us, these important conversations start with makeup talk; it is always a powerful conversation starter." — Regina Merson, founder of Reina Rebelde