9 Latina Brand Owners Share What Beauty Means to Them

"As a Latina salon owner, beauty to me means educating my clientele to love themselves just the way they are. The work starts from the inside and projects out. I carry a mission to empower my clients through their hair and motivate them to love it — whether it's straight, coily, curly — you name it. The beautiful thing about Latinas is the diversity we see when it comes to hairstyles and textures. And I love embracing each and every one of them." — Ona Diaz-Santin, owner of 5 Salon & Spa