Update: Prepare to be shook: Revlon's brand-new Electric Shock collection — which includes a gold highlighter that could rival Fenty's Trophy Wife and an eye shadow palette that would have made David Bowie very proud — is finally available at Ulta. Happy shopping.
This story was originally posted on April 23.
Along with being an Instagrammable wonderland for makeup junkies, BeautyCon serves a very important purpose. Brand representatives flock to the weekend-long expo to showcase new and upcoming products, so prepare to want to spend all of your money on Revlon's two new collections.
The affordable brand will release two lines — Electric Shock and Shoot the Moon — which means your local drugstore is about to get a hell of a lot more colorful. Both lineups include a plethora of lip products (from matte bullets to powders, there's truly something for everyone), along with two new highlighters (one of the jelly variety — holler) and a mascara (because who doesn't need a new one of those?).
POPSUGAR reached out to Revlon's reps, who gave us some scoop on this collection. Electric Shock will launch in July exclusively at Ulta, and Shoot the Moon will launch in August. The lip tint and mascara will be available in June. While you patiently await this launch, read on to see everything in action.