11 Brand Spankin' New Beauty Products That Debuted Backstage at Fashion Week

The hair goal backstage at Anna Sui R+Co was to create a "'40s, but in a new way" vibe for all the models, said Garren, the lead hairstylist and ambassador for R+Co. Depending on hair length and type, each girl wore a unique hairstyle that required different products from the line. Women with longer hair wore a "kind of Mickey Mouse twirl with pieces in the front, which would be rolled in the '40s, but we wanted it to look 'today,'" Garren said.

Three of the products hairstylists used were brand new to the line, including Sail, Trophy, and Wall Street, all of which will launch in March this year. Sail is a soft wave spray ideal for the midshaft and ends of hair, Trophy is a finishing spray that adds just a little shine (but not too much!) along with texture, and Wall Street is a strong-hold gel.

With its pink-and-green packaging that hasn't seen much change for decades, Maybelline Great Lash is arguably one of the most iconic mascaras of all time. You can imagine the excitement, then, when the Great Lash in Royal Blue made an appearance backstage at Jason Wu.

Maybelline Global Ambassador Yadim said makeup artists were using the blue mascara only on the ends of lashes. "They didn't want it to feel too cosmetic," he said backstage while applying the mascara. "[Jason Wu] wanted something else added to the face, but [he] didn't want it to be such a beauty look since the red lip is already so intense."

Royal Blue was in circulation back in 2014 but was discontinued, resulting in heartache within the beauty community. Fun fact: there are only a couple of the Royal Blue Great Lash mascaras in existence at the moment, and makeup artists had to share this single tube backstage (don't worry, they used a clean wand on each model). The product will officially be made available to the public in May, though, so no more sharing after that!

Backstage at Alice + Olivia, models got the dreamiest, most romantic makeovers. REN Clean Skincare experts were there to lay the foundation for the aforementioned, and they did so with a concoction of products from the line. Those include the beauty shots, protection cream, and the brand's most recent launch, the Evercalm Ultra Comforting Rescue Mask ($38), new to the line in January.

As you can imagine, constantly applying and removing makeup can make skin red, inflamed, and irritated. The Evercalm Ultra Comforting Rescue Mask was ideal for reducing irritation on the models, and it can do the same for you, too!

"The main ingredient is a wild mushroom extract that's going to help brighten the skin immediately," explained Daisy Severino, backstage esthetician for REN. "There's also arnica that's going to help bring down any redness and inflammation and keep the skin nice and soft."

The Inkstroke Eyeliner is a potted cream and comes in six shades, Shinrin Green, Empitsu Gray, Kuromitsu Brown, Kon-Al Blue, Shikkoku Black, and Nasubi Purple. The blond models wore the brown eyeliner in a "melted off" effect, said Dick Page. It was applied with the genius Inkstroke Brush, which is curved to make for easier application.

Also, the colorful tubs you see are new (though they weren't used on the models). These are the brand's Paperlight Cream Eye Colors, which come in four shades: Shobu Purple, Hisui Green, Sango Coral, and Usuzumi Beige Gray.

Lead manicurist Jin Soon Choi and Marc Jacobs created an array of statement nails that were inspired by the '90s hip-hop era. The five nail polishes, each making their runway debut, were mixed and matched to create unique designs with dimension and depth. One of those nail polishes – Trax – was particularly special for two reasons. First, it’s brand new, and two, it was inspired by Marc Jacobs's own track pants that he’s been wearing for 15 years.

The Immortal Power-Life Dryer boasts some pretty snazzy technology. For starters, this professional dryer features a brushless motor. This technology means it will live way longer than the traditional dryer (it has a 10,000-hour lifespan). It’s also super lightweight at 1 pound, is whisper-quiet (your neighbors will thank you), and boasts far-infrared heat and ionic tech to give you the sleekest hair on the block.

Model toes may be the last thing on your mind when watching them strut the catwalk, but the pedicures done on models at the Tommy Hilfiger x Gigi Hadid show are worth a closer look! Each wore the color High Standards from China Glaze’s upcoming Summer 2017 collection. Also pictured here (on the left) is the shade, I'd Melt For You, which launched last year and is part of the core line. The gold you see at the bottom was a custom-made gilded blend that likely won't make it to shelves, but it's still super pretty!