As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
We've been seeing Ilia Beauty everywhere. Whether it's the bestselling Super Serum Skin Tint or the Limitless Lengthening Mascara, the brand's makeup products are all over our feeds. The clean and cruelty-free beauty brand made quite the impression on our editors as well, with several raving about the Balmy Tint Hydrating Lip Balm and the Liquid Powder Eye Shadow Tint. If you're keen on trying out a few products from the brand, we created the ultimate guide of the top 10 makeup products you need to try from Ilia Beauty.
Although it's primarily a makeup brand, Ilia Beauty formulates its products with skin-loving ingredients like hyaluronic acid, niacinamide, and even zinc oxide for SPF protection. Its goal is to keep your routine simple, efficient, and clean by minimizing the number of products you use. Some of the products are multifunctional and versatile, making it easier than ever to consolidate your routine. Ilia's product range includes several lip products, eyeshadows, and complexion products that work together to give you a natural, minimal look.
Who Is Ilia Beauty Best For?
Ilia's complexion products are hydrating, often giving you a dewy and glowy appearance, so it's great for those with drier skin types. The line delivers a light-to-medium coverage or a wash of color for a "my skin but better" look. It's not the best for those who prefer something with full coverage. However, the brand's mascaras, eyeshadows, and lip products are universally flattering. The colors are in the neutrals, browns, pinks, and reds range, perfect for a simple everyday look. Ilia Beauty has also been touted as a great makeup brand for those with sensitive or acne-prone skin types.
Ahead, we broke down the best Ilia makeup products so you can try out the minimal, fresh-faced look for yourself.
— Additional reporting by Krista Jones