22 Beauty Items From Amazon That Have Changed Our Editors' Lives — Their Reviews Prove It
Have you ever gone to look for something on Amazon and suddenly felt too overwhelmed by all the options? Yeah, me too. I love to have choices, but sometimes I need more information in order to make a smart buy. This is particularly true for beauty products — the selection seems endless.
As a shopping editor, my sole job is to hunt for the best products customers should know about when it comes to beauty. I take that job very seriously, since we're literally using these items on our bodies. That's why I love trying new things from Amazon, because they often come with hundreds of customer reviews. I know it's a purchase I can feel good about after doing my research. I've rounded up the bestselling beauty products our editors have reviewed and bought themselves. Check out everything, and give something new a try.
Maybelline Eyestudio Master Precise All Day Liquid Eyeliner
"My best friend's wedding in Costa Rica was fast approaching, and I knew I'd need makeup that would stay put in the heat all day long. After lots of research, I ordered Maybelline Eyestudio Master Precise All Day Liquid Eyeliner ($6), and I'm so glad I did. I used it both for the bride's wedding makeup and my own face. Through 98-degree heat, there wasn't a single smudge. Even more impressive? We jumped in the pool and it still stayed put. This formula is pretty amazing.
Besides being a budge-proof eyeliner, the design is also easy to use. You can effortlessly achieve a straight line with the pen-like applicator. I gave both myself and my BFF a cat eye in just minutes — no Q-tip corrections needed. If you don't take my word for it, just read the 4,000 customer reviews on Amazon. Customers love the inky black color that never moves.
If you're in the market for a new eyeliner pen, this affordable option is the way to go. I have been using it ever since my trip and love it as much as the first day I got it." — Macy Cate Williams, senior editor, Shop
P/Y/T Beauty Brow Pencil
"I spent my teenage years plucking off my already sparse eyebrows in the hopes it would turn me into Kate Moss. Now, I'm spending most of my 20s investing time and money into getting them back. From dyeing them to using growth serum, makeup pens, gels, and powders, my brows have seen it all. But recently, I came across a product that replaced almost everything in my overflowing drawer. I gave this P/Y/T Beauty Brow Pencil ($16) a try and haven't used another product since.
The consistency of the pencil is like a gel, pen, and powder all rolled into one. It glides on my skin without looking overly done, and most importantly, it doesn't come off until I use makeup remover. This is the first time that filling in all those bald gaps actually looks natural. Another huge selling point for me is that the pencil is hypoallergenic and paraben-, paraffin-, and cruelty-free. So, what are you waiting for? Try it for yourself. It is available on Amazon Prime and will be delivered right to your door in just two days." — Krista Jones, associate editor, Shop
TruSkin Naturals Vitamin C Serum
"This TruSkin Naturals Vitamin C Serum ($20) is a bestseller on Amazon and grows in popularity with each day — it's currently up 120 percent in sales. According to the brand, the serum is 'proven to reduce the appearance of wrinkles and fine lines while helping boost collagen, fade sun and age spots, improve skin firming, brightening, and tone for a smoother, fresher, more revitalized youthful complexion.' I know it sounds too good to be true, but it actually works.
Vitamin C is a necessary supplement when it comes to skin health, so it's no surprise that this serum works so well. If you're not convinced yet, check out the reviews on Amazon. There are all sorts of before-and-after photos that prove the effectiveness of this formula."— MCW
L'Oréal True Match Lumi Glotion
"Let me start off by saying I'm a foundation girl. Ever since I started wearing Laura Mercier's Tinted Moisturizer in high school, I've been loyal to slabbing that extra layer of makeup on my face. Years later, and throughout my time as an editor, I've accumulated lots of foundations from different brands. But when my friend told me I just had to try this incredible highlighting lotion that she can't leave the house without, I raised an eyebrow.
With products aplenty at work, it takes a lot for my friends to convince me to purchase a beauty product based on word of mouth, but she wasn't even halfway done with her spiel and the L'Oréal True Match Lumi Glotion ($11) was already on its way to my house (bless you, Amazon Prime).
The thing about this lotion is that whether I wear it alone or under foundation, it still works its magic, and I very rarely wear it with foundation. It's that good that it can stand alone. Just ask my coworkers who complimented me the first day I used it. It comes in four different shades — fair, light, medium, and deep — and I have olive skin, so I went with the medium color, and boy, do I glow. Not in an obnoxious, 'this girl needs to chill with the highlighter' way, but rather a subtle, 'did she just get back from vacation?' way.
While some people use it just on their cheekbones to contour, I spread it across my entire face because of how hydrating and illuminating it is. Even on my laziest days, I'll rub on a little Glotion, and voila — the look of four tequila sodas and exhaustion from the night before disappear into a gorgeous, dewy shine. Now that my drawer of foundations is accumulating scary amounts of dust, I'm ready to admit that I'm absolutely obsessed with the True Match Lumi Glotion. It's a game changer." — Perri Konecky, editor, Trending and Viral Features
Baebody Eye Gel
"For years I have dealt with annoying dark circles and puffiness under my eyes. That's why I was excited to hear about Baebody Eye Gel ($20, originally $24). It's currently exploding in sales on Amazon by 9,000 percent, and for good reason. It claims to drastically reduce the appearance of dark circles, puffiness, sagging, or wrinkles. Customers are absolutely loving it, posting photos of their results.
Almost 10,000 people have reviewed the eye gel, and 67 percent of them give it five stars. The ingredients include hyaluronic acid, which hydrates and plumps skin; Matrixyl 3000, which firms skin; and plant stem cells to strengthen and protect against damage. You can check out the customer reviews to see photo after photo of real results." — MCW
Plus White Five Minute Whitening Gel
"As a broke future beauty editor in 2013, I was a college student without a whole lot of spending money for cosmetics. I spent hours on YouTube researching the most affordable and effective products so I could indulge my beauty obsession while still being able to afford groceries. While watching a Kandee Johnson video, she revealed that she used Plus White Five Minute Whitening Gel ($6) to get her teeth white. Curious, I ran to the drugstore and picked up the white tube, and I have been using it ever since. You can apply it with a cotton swab, but I usually just swipe it on with my fingers. The gel works so well that I even got a compliment from my dentist on my bright, shiny teeth.
While the name is 'five minute white,' the directions actually instruct you to leave the gel on your teeth for 15 to 20 minutes before rinsing. After a few times of using it, you can keep your teeth from getting stained by touching it up with five-minute sessions of whitening. While this tube used to be a little hard to find, it's now available on Amazon, so it can be sent straight to your door in no time. So sip your coffee and red wine with abandon!" — Sarah Siegel, assistant editor, Beauty
Thayers Rose Petal Witch Hazel Toner
"I like using a toner after washing my face — it keeps my skin even and blemish-free. The one problem I have found, though, is that most toners include alcohol, which can be extremely drying in the wintertime. I would end up with unwanted flakes that were anything but cute. That's why I was thrilled to discover Thayers Rose Petal Witch Hazel Toner ($8). The alcohol-free formula is a bestseller at Amazon; it keeps my skin clear without stripping it of moisture.
The product has more than 10,000 reviews, and a whopping 81 percent of customers give it five stars. People claim that it helps with a multitude of problems including acne, dark spots, the appearance of pores, and hydration. The soothing toner includes rose-petal water, vitamin E, and witch hazel extract.
The tannins in witch hazel extract act as a natural astringent, so they remove excess oil from skin without depleting skin of moisture. The rose water also helps to quench your face, plus it smells amazing. Basically, this liquid is pure magic." — MCW
Nick Chavez Beverly Hills Professional Velvet Mesquite Serum
"I have a love-hate relationship with my hair. I was lucky enough to be born with incredibly thick hair, but the downside is that it never quite does what I want it to. Plus, after a traumatic seventh-grade cut, I don't take chances when it comes to my hair — even though I've been going to genius hairstylist Nick Chavez to get my hair cut for the last 10 years. At the moment, I've got waist-length layers, and at my most recent appointment, when we were discussing all my hair woes, he gave me a product that changed my life: the Nick Chavez Beverly Hills Professional Velvet Mesquite Serum ($40).
My issues were complex. I wanted something that would maintain the thickness of my hair while also combating frizz and split ends. It's a lot to ask for, but he told me that he's been putting the serum in my hair every time he blows it out. You can always tell how gorgeous my hair looks after a trip to his salon, so I was excited to try it out for myself at home. I washed my hair, worked a nickel-size dollop through my ends after I showered, and went to bed. I was not expecting what happened when I woke up the next morning.
My hair was soft — like, commercial-worthy soft. It was also silky and manageable and all the things I've ever wanted my hair to be. It's Winter, and usually that means my ends are bone-dry, but no more, thanks to this magical serum. As if that weren't enough, it actually makes my hair look even thicker than it already is. I just found my new holy grail product." — India Yaffe, assistant editor, Shop
L'Oréal Paris Makeup Lash Paradise Mascara
"I have short, sparse eyelashes, so hunting for effective mascaras has become a passion of mine. Of all the affordable options, L'Oréal Paris Makeup Lash Paradise Mascara ($10) is my absolute favorite. It lengthens and thickens for a falsie-like effect in just two coats. What I appreciate about the formula is that it doesn't flake or smudge, so I don't have to worry about it all day long. Almost 3,000 Amazon customers have reviewed this mascara, and most of them give it a perfect five stars." — MCW
Mario Badescu Drying Lotion
"I've suffered from hormonal cystic acne since I hit puberty, and those huge, painful, and embarrassing blemishes have never stopped stressing me out. Finally, after 15 years and the help of a dermatologist, I have clear skin. But that doesn't mean I don't suffer from a breakout every now and then. I often feel those pesky, painful pimples under my skin before they're even noticeable, and I want to fight them before they get bigger. From the classic myth of using toothpaste as a spot treatment to rubbing a piece of aspirin on my skin (I know, but I was desperate at the time), these kooky hacks never did it for me. Then, a little over a year ago, I found a spot treatment product that finally does what it promises to: Mario Badescu Drying Lotion ($17).
I'm a little embarrassed to admit it, but I discovered this amazing product by watching Kylie Jenner's Snapchat. (This was before the launch of her own cosmetic line, when she used to show more of her own skincare routine.) Little did I know that the small pink bottle was a total cult classic. I went and bought it immediately. That night before bed, I followed the instructions and used a cotton swab to dab the pink lotion on every little bump I could find. I woke up the next day and there was no trace of the lotion or of a blemish. At last, a product that I saw results with. I've been addicted ever since.
If you're wondering what makes this treatment so special, it's the pink substance itself: the calamine lotion. (Yes, that's the same lotion that you may have used if you've ever suffered from poison ivy or insect bites as a kid.) This soothing lotion is mixed with acne-fighting ingredients like salicylic acid and sulfur, which work together to dry out clogged pores, kill bacteria, and diminish your spots. If you've been searching for the right spot treatment for you, this one is definitely worth a try." — KJ
Active Wow Teeth Whitening Charcoal Powder
"I am always looking for ways to have a movie-star-glowing grin, so I was excited to find this popular Active Wow Teeth Whitening Charcoal Powder ($20). It's the No. 1 bestselling option on Amazon. I decided to put the product to the test myself. Wondering how charcoal works? The brand explains it best. 'Derived from the highest-quality coconut sources, Active Wow's activated charcoal formula is safe to use for whitening your teeth, while being easy on your gums. Active Wow naturally whitens your teeth, not through harsh dental-grade whitening peroxides, but through the power of activated charcoal, nature's best purifiers, and detoxifiers.'"— MCW
Sachajuan Thickening Shampoo
"I have superthin, fine hair that becomes flat and oily throughout the day. The one way I've combated this problem through the years is by using volumizing shampoos that give it some added bounce. A few months ago, I was recommended to try this Sachajuan Thickening Shampoo ($28), and it is hands down my favorite new product.
In case you're not familiar with the Swedish line, it's carried at department stores and at Amazon. The brand is driven to create simple and clean beauty products that give your hair exactly what you need without extra harmful ingredients.
The name does exactly what it says: it makes my hair feel thicker and silky soft. It's formulated with a blend of sea algae, which helps nourish and repair while adding a touch of softness and volume. The product contains UV and heat protectants to help keep your hair healthy. If you think you could use a boost, you'll want to give these a try.
Sachajuan is not only for thin hair; the brand carries a wide array of products for everything from curly to dyed hair. Make sure to check out everything and see what suits your needs." — KJ
Aztec Secret Indian Healing Clay
"Aztec Secret Indian Healing Clay ($12) has a tried-and-true formula that has worked for countless people with acne-prone skin. The mask is made with 100 percent natural calcium bentonite, which is a green clay that's incredibly absorbent. More than 15,000 customers have reviewed the product, and 70 percent of users give it five stars. That's a pretty spectacular reputation.
I tried the mask myself and was very pleased with the results. When you open the jar, you will find a powdered clay that you mix with equal parts apple cider vinegar or water — it's up to you. Many customers claim that the vinegar will give you more effective results. You stir until you get a thick yet smooth paste that you can put on your face with your fingers or a brush. Allow the mask to dry. Here's the important part: if you have sensitive skin, only leave it on for five minutes. Any longer and you may experience irritation. If you have normal skin, you can leave it on for 15 to 20 minutes. As it dries, you will feel your skin tightening — that's a good thing. Wash it off with warm water once you're finished. You may look a little red after you take the mask off, but that should go away in 15 minutes or so.
I used the mask three times in one week, and I didn't get a single zit. My skin felt baby soft, and it was the clearest it had been in months. Many fans of the product claim that it has been a miracle worker for their severe acne." — MCW
Drunk Elephant B-Hydra Intensive Hydration Gel
"If it's 12 p.m. and I haven't oil blotted my face at least once, I'm having a good day. For as long as I can remember, my skin has been oily. With acne-prone skin, I've spent years searching for the best products to combat these issues but always failed, until recently. A little over a year ago I started hearing a lot of buzz around a newer brand, Drunk Elephant. I decided to give this B-Hydra Intensive Hydration Gel ($48) a try and I've never looked back.
Initially, I get super nervous to try new products for the obvious reason of making my skin issues even worse. I made sure to do my research before making my purchase. I looked to Sephora's reviews because it's a great way to get unbiased opinions on what people are experiencing. I noticed a lot were saying that the gel texture was almost water-like and that's what sold me. Throughout the years of my turbulent skin problems and constantly testing new skincare products, I realized my face did not respond well to thick, heavy creams. Instead, it loves soaking up lightweight consistencies that feel thin and soft.
The first day I tried it, I knew I'd made the right choice. After applying it, my skin feels wet at first with a relaxing cooling sensation, and within seconds, it dries, leaving my face feeling silky soft. As an added bonus, after a week my skin texture was more even and less red. I even found myself oil blotting less and doing way fewer makeup touch-ups throughout the day.
My favorite part: the ingredients! I don't feel like I'm stuffing my face full of harmful chemicals. This cruelty-free product is formulated with clean and powerhouse ingredients like pro-vitamin B5 and a mix of pineapple, watermelon, apple, and lentil complexes, which provide long-lasting hydration. It doesn't just work on oily skin, either; according to other reviewers, the moisturizing gel works wonders on people who suffer from dry skin." — KJ
Clearasil Stubborn Acne Control 5-in-1 Daily Facial Cleansing Pads
"Suddenly, as I entered my mid-20s, pesky zits started showing up on my cheeks and chin. I tried all sorts of products, including expensive creams, toners, and scrubs. It wasn't until I tried my sister's drugstore pick that I discovered the answer to my problem. Clearasil Stubborn Acne Control 5-in-1 Daily Facial Cleansing Pads ($8) sit on my vanity now, and I use them religiously every night.
These little circular pads contain 1.9 percent salicylic acid, which unclogs pores and dissolves the unwanted gunk you're dealing with. I use one every single night after I wash my face. All I do is wipe the pad over my problem areas and let it dry for a few minutes before I lie down or touch my face. My skin never gets too dried out or itchy from this formula, which is something I have struggled with in the past.
Clearasil promises that this miracle product will reduce excess oil and shine, unblock pores, even out your skin tone, remove dirt, and exfoliate for smoothness. I can tell you that it does all that and more. Not only do my pimples clear up rapidly, but my skin is also firmer and glowing." — MCW
Jergens Natural Glow Wet Skin Moisturizer For Body
"For a beauty editor, I am surprisingly lazy about my bodycare routine. The Jergens Natural Glow Wet Skin Moisturizer For Body ($11) has become vital for me, because I can accomplish so many steps at once. I leave the bottle in my shower and apply right after I turn off the water on my wet skin. I finally grab my towel and gently pat myself dry. Not only does this trick me into remembering to moisturize even when in a hurry, but it also gives me a natural-looking tan that I so desperately need in my pasty months." — SS
Glamfields Straightening Brush 2.0
"This Glamfields Straightening Brush 2.0 ($43) includes a fast-heating ceramic plate and a digital display so you can see the temperature. The design features a swivel cord so you'll never get tangled while you're using it. Just make sure to use it on dry hair — it's not intended to act as a blow dryer. All you have to do is comb it through your hair for transformative results. People love that the brush saves them time and gets their hair looking silky and straight." — MCW
Maybelline Makeup Instant Age Rewind Concealer
"I tried this Maybelline Makeup Instant Age Rewind Concealer ($8) and immediately fell in love with it. This pick is a bestseller on Amazon, and for good reason. The superconcentrated formula is infused with goji berry to brighten and illuminate the under-eye area while it covers up your dark circles. The soft, spongy applicator allows the formula to glide on smoothly; the product is evenly distributed across your skin. After a couple swipes, I simply tap the concealer with my finger until it's fully blended. You would never know I have rings under my eyes because they vanish instantly." — MCW
Professional Hair Thinning Scissors
"If you have a lot of hair that needs to be sheered out a bit, these Professional Hair Thinning Scissors ($8) are a great tool to have. They take bulk out of your hair without sacrificing length. I suggest using them sparingly so you don't thin out your hair too much." — MCW
Fast Beauty Co. Lip Service! Mask
"Having just spent the weekend snowboarding in Whistler, Canada — which, if you had no idea, is still freezing this time of year — every part of my body hurt. The body part that I didn't expect to be achy when I returned home was my lips.
Having been exposed to the harsh air that comes with going 25 miles per hour down a mountain, my mouth was tender to the touch, so much so that smearing balms and salves over them only did so much. Fortunately, the Fast Beauty Co. Lip Service! Mask ($5) is a treatment I've been saving for a situation like this — when nothing, not even my favorite peppermint-infused lip balm, could do the trick.
I pulled the sleeve open and peeled the slippery white mask from its packaging. I laid it on my mouth. I was pleasantly surprised to find that it had a slit across the middle that allowed me to talk . . . well, mumble. I kept it on for the suggested five minutes. In that time, my lips felt like they were being gently massaged, due to a slight tingle that was similar to that of a mild lip plumper. It made the tenderness of my lips feel like a distant memory. Once I peeled off the mask, my mouth felt softer, and the lines underneath my lower lip where my mouth was most chapped seemed to have disappeared." — Jesa Marie Calaor, assistant editor, Beauty
O'Keeffe's Working Hands Hand Cream
"The jar might not look glamorous, but trust me when I say that the O'Keeffe's Working Hands Hand Cream ($9) works better than any other hand cream out there. The thick lotion absorbs into my skin in minutes, is never greasy, and relieves my uncomfortable, painful hands. I'm almost done with the jar that's lasted me most of 2018 and have accepted that it has ruined all fancy hand cream for me for the rest of my life." — SS
Wet & Wild Megaliner Liquid Eyeliner
"I like to wear a sharp, inky-black cat eye on the regular. Time after time, friends, coworkers, and strangers have asked me the same question: 'What eyeliner do you use?' There's nothing that brings me more joy than smugly telling them it's a $6 pick from Amazon. I have been religiously swiping Wet & Wild Megaliner Liquid Eyeliner ($8) on my lids for 10 years now.
MegaLiner Liquid Eyeliner comes in a small tube with a screw-top handle. The applicator, a flexible spongy brush, is easy to maneuver as I glide it across my skin. The harder you press, the thicker the line becomes, so you have a lot of control over the intensity of your look. The formula itself is smooth and matte. All it takes is one coat to get a pleasing obsidian-dark effect." — MCW