Studio Tone It Up — the Tone It Up fitness brand's on-demand workout app — has been on the rise in 2018 and shows no signs of stopping. Creators Katrina Scott and Karena Dawn have seen the cultural shift toward on-demand begin to happen this year; Katrina told POPSUGAR that subscribers — particularly moms — have told her that they've "canceled their gym membership because the app is more accessible and easier to fit into their lifestyle." (By comparison, the app costs just $13 per month or $84 per year.)
Studio TIU allows community members — regardless of geographic location — to schedule workouts, which helps keep them accountable (a challenge with home exercise) and also allows them to feel like they're a part of the trendy fitness scene.
