When Ho's line at Target launched late last year, she and her team kept disagreeing on one critical thing: they kept insisting that her picture should be on all the product packaging, but Ho kept saying no. "I didn't want it on there," Ho said. "I didn't want people to come to Target, see my picture, and not buy it because of what I looked like. I didn't look like the other people in the fitness section with blond hair, blue eyes, or fair skin."
She thought, "Would the fact that I was Asian drop sales? And if sales were dropped, well, there would go my big dream." But Ho finally realized that she needed to stop fighting herself, because the truth is that she was, and is, proud to be Vietnamese Chinese.
Being on the packaging of her products was her "chance to represent the Asian American community," she said, so she went for it. After the launch, Ho got so many messages from people feeling inspired to see someone who looked like them on shelves. They didn't know how much it meant to them until they saw it — that alone made it all worth it, Ho said.
