The Best Amazon Prime Day Deals From Day 1

Amazon and Photo Illustration: Becky Jiras
Amazon and Photo Illustration: Becky Jiras
Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

Amazon Prime Day 2023 is finally here, and our shopping-obsessed hearts just can't contain our excitement. Happening through July 12, shoppers can take advantage of Amazon's biggest deals of the season, which span across all major categories and feature some of the retailer's lowest prices of the entire year (yep, even better than Black Friday!). Day 1 offered plenty of must-shop deals, which you can still see below, and Day 2 promises even more savings with deep discounts on all your favorite items.

From fashion deals and discounts on top-rated beauty products to savings on coveted tech essentials, editor-loved wellness products, and trendy home essentials from some of today's biggest brands, the deals are truly endless — meaning you're bound to find something to shop, love, and save on from the can't-miss sales event.

With such a wide variety of deals, it can be difficult knowing where to even start your spree, especially considering Amazon's large inventory of products. To help you separate the good deals from the truly great ones, we curated a guide below with standout finds coming from brands like Levi's, Casper, Samsung, Revlon, and more. Some of these were lightning deals — which means they were only on sale for a limited time — while others were reserved specifically for Day 1 of Prime Day. If you missed some of these sales, not to worry. Day 2 deals are in full effect and still available to shop through July 12.

With all this in mind, we recommend getting settled in with your laptop and having your credit card at the ready — you'll want to scoop up Day 2's can't-miss deals while you still can.

Looking for something specific? Browse through our categories ahead.

01
Best Deals on Bestsellers
amazon.com

Best Deals on Bestsellers

Laneige Lip Sleeping Mask ($17, originally $24)

Tackle dry lips at the source with the ultra-nourishing Laneige Lip Sleeping Mask. The yummy formula is infused with ingredients that are designed to hydrate lips, all while providing them with a plumper and fuller look. While the berry flavor is one of our favorites, one POPSUGAR editor tested out the brand's newest flavors and revealed her love for them in this review of the Laneige Lip Sleeping Mask.

02
Best Deals on Bestsellers
amazon.com

Best Deals on Bestsellers

Amazon Smart Plug ($13, originally $25)

This smart plug is one of the best reviewed products on the entire Amazon site — and for good reason. The tech gadget is the ultimate tool for streamlining your home, as it works with Alexa to provide voice control capabilities to any outlet. Through this compact device, you can schedule appliances, lights, and even fans to turn off and on while you're away, giving you full agency to control your space even when you're not home.

03
Best Deals on Bestsellers
amazon.com

Best Deals on Bestsellers

Mangopop Halter Neck Sleeveless Bodysuit ($15, originally $38)

Build out your dream investment wardrobe with the help of this flattering bodysuit. The piece boasts more than 2,000 reviews on the retailer's site, with shoppers raving about everything from the style's flattering fit to its breathable design and more. It's chic enough to pair with anything in your closet — from high-waisted jeans to leggings. For the full product details, read our review of Mangopop bodysuits.

04
Best Deals on Bestsellers
amazon.com

Best Deals on Bestsellers

Vital Proteins Collagen Peptides Powder ($19, originally $27)

Collagen is said to provide a number of health benefits, especially when regularly incorporated into your diet. Perhaps that's why athletes and wellness gurus alike can't seem to get enough of this collagen peptides powder from Vital Proteins. The formula is easy to add into drinks like water or tea, plus it provides a number of skin- and hair-boosting benefits.

05
Best Deals on Bestsellers
amazon.com

Best Deals on Bestsellers

HiLife Portable Clothing Steamer ($28, originally $37)

If you hate dealing with wrinkled clothes (especially when you travel), then this portable steamer will ensure your outfits look good as new, regardless of where you go. One editor detailed her experience with the cleaner — even claiming she said "goodbye to wrinkled clothes forever" — in this review of the HiLife Portable Clothing Steamer.

06
Best Beauty Deals
amazon.com

Best Beauty Deals

L'Oréal Paris Makeup Telescopic Original Lengthening Mascara ($8, originally $13)

Elevate the look (and feel) of your eyelashes from home with the help of this lengthening L'Oreal mascara. With more than 39,000 rave reviews on Amazon's site, this cult-favorite beauty essential is said to transform your eyelashes with a more volumized look thanks to its flexible wand applicator and smudge-proof solution.

07
Best Beauty Deals
amazon.com

Best Beauty Deals

Baby Foot Peel Mask ($20, originally $30)

Struggling with calluses or flaky and dry skin on your feet? This foot mask does wonders to remove dead skin cells over time. That way, your heels are left with a softer and more polished feel. Check out the satisfying results in our Baby Foot Peel Mask review.

08
Best Beauty Deals
amazon.com

Best Beauty Deals

Olaplex Hair Perfector No. 3 Repairing Treatment ($24, originally $30)

Beauty aficionados can't seem to get enough of Olaplex's hair-reviving treatments — and for good reason. This particular formula is designed to help elevate the texture, health, and look of hair that's dry or just been previously damaged by color. Check out our in-depth review of the Olaplex Hair Perfector No 3 Repairing Treatment for the full product details.

09
Best Beauty Deals
amazon.com

Best Beauty Deals

Crest 3D Whitestrips ($30, originally $46)

For a limited time, you can stock up on Crest 3D Whitestrips during Prime Day 2023. Each pack comes with 44 strips for just $30, and these are infused with hydrogen peroxide, which can help to lift stains from coffee, tea, and wine. Read our review of the Crest 3D Whitestrips here.

10
Best Beauty Deals
amazon.com

Best Beauty Deals

Revlon One Step Volumizer Hair Dryer and Hot Air Brush ($34, originally $70)

This all-in-one beauty tool from Revlon is the perfect solution for simplifying your beauty routine and achieving a salon-like blowout at home. Read how one editor elevated her daily beauty routine for the better in this Revlon One Step Volumizer Hair Dryer review.

11
Best Home Deals
amazon.com

Best Home Deals

AeroGarden Harvest with Gourmet Herb Seed Pod Kit ($50, originally $165)

You don't have to be a professional gardener to appreciate the versatility of this AeroGarden pod kit — in fact, that's kind of the point. Even amateur gardeners can grow their own herbs at home with the help of this advanced system, which provides plants with just the right amount of light, water, and soil to thrive, even indoors.

12
Best Home Deals
amazon.com

Best Home Deals

LEVOIT Air Purifiers ($61, originally $90)

According to the brand, this air purifier can clean 161 square feet of space and with a quiet motor that's so minimal, you'll barely hear it running at all — making it the perfect air purifier for those who work from home or are light sleepers. You also can't beat the price of this compact but mighty, HEPA filtration air purifier.

13
Best Home Deals
amazon.com

Best Home Deals

Google Nest Thermostat ($85, originally $130)

This smart thermostat provides an easy solution for streamlining your living setup and keeping all rooms of your home aligned in temperature. The Energy Star-certified model from Google is especially popular right now because it features built-in WiFi capabilities that allow users to control the temperature right from their cell phone or smart device, as well as connect it to other voice-activated tools like Amazon Alexa.

14
Best Home Deals
amazon.com

Best Home Deals

Bissell Little Green Multi-Purpose Portable Carpet ($86, originally $124)

Cleaning your home doesn't have to be a chore so long as you have this Bissell Portable Vacuum in tow. Unlike other vacuums, this compact model won't take up much space, making it a great storage-friendly option. Despite its small size, the vacuum packs quite a punch and can clean up dirt, dust, and more with ease, even in the hardest-to-reach corners of your house.

15
Best Home Deals
amazon.com

Best Home Deals

Casper Original Pillow ($82, originally $117)

You can't put a price on a good night's rest, but this microfiber pillow from Casper is said to be the ultimate solution to enjoying a better night of sleep — at least according to reviewers and POPSUGAR editors alike. With a built-in gusset that acts as a backbone for the pillow, this bedding essential is great for those with neck pain who are looking for something that'll improve their alignment. Read more about the internet's favorite pillow in our review of the Casper Original Pillow.

16
Best Home Deals
amazon.com

Best Home Deals

Tuft & Needle Mint Hybrid Queen Mattress ($1,596, originally $1,995)

If you've been vying for a better night's rest, this Tuft & Needle Mint Hybrid Mattress might just be your best bet for improving your quality of sleep this summer. Unlike traditional mattresses, this model boasts a hybrid design that combines the plushness of a memory foam with the support of a classic spring mattress. Plus, it's even POPSUGAR editor-approved — just read our review of the Tuft & Needle Mint Hybrid Mattress to learn more.

17
Best Fashion Deals
amazon.com

Best Fashion Deals

Sojos Aviator Polarized Sunglasses ($13, originally $20)

When it comes to classic fashion staples, we've found that you can never go wrong with a pair of aviator sunglasses. These frames from Sojos not only boast a universally flattering fit that's designed to look good on everyone, but they're also designed with polarized lenses which help to protect the eyes from harmful UV rays — making them a perfect buy for summer.

18
Best Fashion Deals
amazon.com

Best Fashion Deals

Calvin Klein Modern Cotton Unlined Wireless Bralette ($19, originally $30)

Calvin Klein is one of our favorite destinations for shopping out new intimates, and this style is one of the brand's bestsellers — with over 19,000 reviews to support its popularity. The lightweight layer is designed for all types of cup sizes and shapes, as it's made from a stretchy cotton material that's supportive yet still breathable. You can wear this around the house as a bra for lounging or throw it on as a sports bra for your next gym session.

19
Best Fashion Deals
amazon.com

Best Fashion Deals

Levi's Ribcage Straight Ankle Jeans ($48, originally $80)

Looking for an excuse to update your jean collection? We recommend investing in a pair from Levi's, especially because the brand is known for making some of the most high-quality denim on the market — even better, without a high-end price tag to match. These straight ankle jeans are bestsellers that seamlessly blend a modern design with a more retro silhouette. What's not to love?

20
Best Fashion Deals
amazon.com

Best Fashion Deals

Cupshe One-Piece Swimsuit ($33, originally $45)

Refresh your swimwear drawer with a new and unique style like this scalloped one-piece swimsuit from Cupshe. This suit is equal parts stylish and practical, particularly for those with larger busts as it comes with removable cups and has adjustable straps. The midriff cutout is so darling, too.

21
Best Fashion Deals
amazon.com

Best Fashion Deals

JW PEI Mini Flap Crossbody ($64, originally $80)

JW Pei has become the ultimate off-duty accessory for supermodels, celebrities, and POPSUGAR editors alike — just read through our review of this JW Pei crossbody style to see why. Shoppers love the lightweight yet practical nature of the brand's handbags, which often boast a retro flair and feature enough interior space to hold everything from your smart phone to a cardholder, emergency lipstick, and more.

22
Best Fashion Deals
amazon.com

Best Fashion Deals


Samsonite Omni 2 Hardside Expandable Luggage
($85, originally $93)

Summer travel season is in full swing, and if you've yet to invest in a quality suitcase for all of your jet-setting adventures, we recommend opting for something that's durable and built to last — like this Samsonsite luggage. The product is made from a hard-shell material that can withstand even your roughest travels. Plus, it's fitted with 360-degree spinner wheels that can move with you whether you're at the airport, on the subway, or just navigating a new city.

23
Best Fashion Deals
amazon.com

Best Fashion Deals

ASICS Women's Gel-Venture ($35, originally $70)

If you're looking for a pair of running shoes with tons of support, you'll appreciate the gel technology in this pair that provides plenty of shock absorption. They also have re-engineered outsole lugs which make them great for off-road running.

24
Best Kitchen Deals
amazon.com

Best Kitchen Deals

Amazon Basics Replacement Water Filters for Pitchers ($10, originally $12)

Prime Day is the perfect time to stock up on all of those things you've been delaying buying, just like a new pack of replacement water filters for your Brita. This bundle comes with three filters for your filtration system, which can apparently replace the equivalent of 300 single-use plastic water bottles — so it's a purchase you can feel truly good about.

25
Best Kitchen Deals
amazon.com

Best Kitchen Deals

KitchenAid Classic Mixing Bowls ($15, originally $24)

As any baker or avid kitchen enthusiast will tell you, you simply can never have too many mixing bowls — especially when they're as chic as this set from KitchenAid and (best of all) on sale, too. The bowls are available to shop in various sets, so you can buy the pairing that's best suited to your kitchen needs.

26
Best Kitchen Deals
amazon.com

Best Kitchen Deals

Vitamix Propel Series 750 Blender ($400, originally $630)

If you've been waiting to invest in a Vitamix blender, this model is the perfect point of entry. It includes five preset options for smoothie, hot soup, frozen dessert, dips and spread, and a self-cleaning setting, so it's easy to use. Cleaning is also a cinch — just blend warm water with a drop of dish soap.

27
Best Kitchen Deals
amazon.com

Best Kitchen Deals

Netany Drinking Glasses with Glass Straw ($16, originally $24)

If you follow any notable food or lifestyle influencers on TikTok, then you're probably all too familiar with these clear glasses, which have gone viral on the platform multiple times. They're incredibly chic, with a thin design that works perfectly in small cabinets or storage spaces, and they're ideal for whipping up (and taking aesthetic pictures of) iced espresso drinks.

28
Best Kitchen Deals
amazon.com

Best Kitchen Deals

Amazon Basics Enameled Cast Iron Dutch Oven ($36, originally $51)

No kitchen is complete without a dutch oven cooker, and this model is truly the perfect dupe for some of the more luxe versions on the market. Unlike other dutch oven variations, this cast iron tool boasts practical side handles and a lid, which make transporting the cookware around the kitchen that much easier. Plus, according to reviewers, the cookware is perfect for whipping up a variety of dishes, from casseroles to stews and more.

29
Best Kitchen Deals
amazon.com

Best Kitchen Deals

All-Clad HA1 Hard Anodized Nonstick 5 Piece Fry Pan Set ($105, originally $150)

All-Clad is known for producing some of the most reliable and long-lasting cookware on the market, and this nonstick frying pan set is no exception. The bundle is dishwasher-friendly, and it comes with eight, ten, and twelve inch pans.

30
Best Wellness Deals
amazon.com

Best Wellness Deals

Mzoo Sleep Eye Mask ($17, originally $30)

Struggling to get a good night's rest? This unique sleeping mask is made from a memory foam material that's designed to contour to your eyes and face, allowing you to enjoy a full night's rest without the discomfort of an ill-fitting eye mask. Plus, it's made from a dense material that has blackout capabilities, so you'll be able to sleep long into the morning.

31
Best Wellness Deals
amazon.com

Best Wellness Deals

Renpho Smart Scale ($18, originally $35)

With more than 297,000 reviews, this wellness tool is a true must-have. The scale is a great buy for health geeks and fitness enthusiasts alike as it comes with access to the Renpho smart app, which can be synced up with other wellness apps like Google Fit, the Fitbit app, and more, helping you to achieve more streamlined fitness tracking.

32
Best Wellness Deals
amazon.com

Best Wellness Deals

BalanceFrom Go Fit High Density Treadmill Exercise Bike Equipment Mat ($23, originally $27)

If you prefer to enjoy your workout at home, you can feel good about investing in heavy-duty fitness equipment thanks to this exercise bike mat. The dense product is designed to go underneath heavier workout equipment, that way you won't have to worry about scuffing up or damaging floors.

33
Best Wellness Deals
amazon.com

Best Wellness Deals

Oral-B SMART 5000 Electric Toothbrush ($60, originally $100)

Let's be real: toothbrushes might not be the most fun thing to shop for, but scoring them on sale can make the whole experience so much more enjoyable. Case in point — this top-rated Oral-B electric toothbrush is currently on major sale ($40 off!) and shoppers claim it's one of the best. Reviewers rave about everything from the product's high-quality design to its effective cleaning capabilities and more.

34
Best Wellness Deals
amazon.com

Best Wellness Deals

Basepaws Cat DNA Test ($85, originally $159)

With this advanced cat DNA testing system, you can get to know your feline friend better without having to expend a ton of money on an in-person DNA test. The product allows pet-owners to further discover their cat's precise breed composition, as well as learn more about their traits and overall health — all from the comforts of home and with no visit to the vet necessary. That's something that both you and your cat will appreciate!

35
Best Tech Deals
amazon.com

Best Tech Deals

iWALK Small Portable Charger Power Bank ($28, originally $40)

Whether you're commuting to work, embarking on a big road trip, or just constantly using up your phone's battery, this cool power bank will ensure your phone stays charged even while you're on the go.

36
Best Tech Deals
amazon.com

Best Tech Deals

Soundcore by Anker Life Q30 Hybrid Active Noise Cancelling Headphones ($60, originally $86)

With these bestselling noise-cancelling headphones, you can tune out the world around you and focus in more clearly on your favorite tunes — whether you're traveling, commuting to work, or just on the go. Reviewers rave about these headphones for their affordability, clear sound quality, and supremely comfortable fit.

37
Best Tech Deals
amazon.com

Best Tech Deals

Roku Streaming Stick 4K ($35, originally $50)

With so many different streaming channels and platforms, it can feel impossible trying to manage all of your go-to networks in one place. Fortunately, this streaming stick aims to take the hassle out of jumping between your favorite streamers, as it seamlessly connects all of them into one hub and even allows you to take the remote on the go. A former editor reviewed an older version of the device and deemed it her best Amazon purchase; read her review of the Roku Streaming Stick 4K.

38
Best Tech Deals
amazon.com

Best Tech Deals

Apple AirPods (2nd Generation) Wireless Earbuds with Lightning Charging Case ($90, originally $129)

If you've been holding off on investing in a pair of Apple AirPods, now's the perfect time to buy them considering they're on sale for Prime Day 2023 — and bound to sell out fast. These wireless headphones can seamlessly connect to your phone regardless of where you are, that way you can listen to your favorite tunes on the go — from the gym to the office and beyond.

39
Best Tech Deals
amazon.com

Best Tech Deals

Kindle E-Reader ($65, originally $100)

Meet your summer reading goal by purchasing a Kindle E-Reader. This 2022 edition is well under $100 and is the lightest and most compact kindle, so it's the perfect accessory to pack on vacation.

40
Best Tech Deals
amazon.com

Best Tech Deals

Furbo 360° Dog Camera ($145, originally $210)

You can keep a watchful eye on your dog at all times with this home camera, which provides a 360-degree rotating view so you can monitor your pet's activities when you're not at home. The advanced system also allows users to communicate with them through two-way audio and dispense treats.

41
Best Tech Deals
amazon.com

Best Tech Deals

Marshall Emberton Bluetooth Portable Speaker ($190, originally $380)

This Bluetooth-compatible speaker is bound to make any backyard party or get-together that much more fun. While the portable speaker boasts a nostalgic design, it's equipped with plenty of advanced capabilities that allow users to blast their favorite music on the go — and with crystal clear sound quality, no less. POPSUGAR editors are notoriously big fans of Marshall's speakers; just read our review of the Marshall Stanmore III Speaker to see why.

42
Best Tech Deals
amazon.com

Best Tech Deals

Samsung 55-Inch Class QLED 4K The Frame TV ($988, originally $1,498)

With Samsung's internet-loved Frame TV, you can enjoy the benefits of a high-quality television without having to sacrifice on your space's design style. Unlike other models, the Frame TV can disguise itself as art when you're not using it, that way it can blend into a room rather than feel like an eyesore in it. One POPSUGAR editor even said the smart TV was "worth the hype" in our review of the Samsung Frame TV.

43
Best Tech Deals
amazon.com

Best Tech Deals

Apple Watch Series 8 [GPS 41mm] Smart Watch ($280, originally $399)

If you've yet to invest in an Apple Watch of your own, consider Prime Day 2023 your sign to finally add the tech essential to your digital shopping cart. This particular model is on sale for the event, and boasts a number of cool bluetooth capabilities that allow you to seamlessly streamline your life — with the ability to track your fitness goals, answer phone calls, and more.