These Are the 28 Hottest New Beauty Launches For August

"Lancome’s new Dual Finish Highlighter ($40) is worthy of all the praise hands emoji. I’ve been using the illuminating powder in Dazzling Bronze and it’s a must have for brown girls! One light tap of the superpigmented powder gives your cheekbones the most mesmerizing bronzed glow. The powder applies like velvet to the skin and won’t leave behind sparse flecks of glitter on the rest of your face. It’s perfect for an everyday glow, but you can pack it on for an Instagram highlight." — Aimee Simeon, strategist, Social

"When I'm melting on the subway platform waiting for an invariably delayed train, nothing feels better than a soothing spritz of Tatcha's Body Mist ($50). On a surface level, the limited-edition mist delivers a refreshing sensation and a slight shimmer. There's a lot more going on, however, as botanical oils, algae, and the brand's signature antiaging complex work to nourish and improve moisture retention in the skin." — Kelsey Garcia, assistant editor, Trending

"I've always been a classic red lip kind of girl, but the new Nars Powermatte Lip Pigments have made me a changed woman. I find myself reaching for everything from dusty mauves like Save the Queen to orange-reds like Light My Fire. I was a little intimidated to try such a bold hue at first, but this formula is so opaque that I don't even need to line my lips. The ink-like texture on the wand makes a precise application so easy and it dries to an effortless matte that is super low-maintenance. I can finally stop asking my friends, 'Do I need to reapply?'" — Madison Meltzer, associate strategist, Social

"I haven't gotten to the beach one single time this Summer, but thanks to the Maison Margiela Replica Beach Walk Dry Body Oil ($60) I don't even feel like I need to. The mix of bergamot, pink pepper, lemon, ylang-ylang, and coconut milk smells like an early morning by the ocean, and the oil's specks of shimmer make my skin appear tanner. I use what's left on my hands after applying it on my legs and arms to smooth down flyaways in my hair." — Alessandra Foresto, content director, Moms and Latina

"The Philosophy Purity Made Simple Micellar Cleansing Water ($22) has made me, a lifelong makeup wiper, reevaluate everything I thought I knew about myself. This makeup remover works just as fast as a wipe, pulling makeup and dirt off of my face like a magnet. And don't worry, if you're like me and spill foundation all over your white shirts on the regular, just like a wipe, this stuff will get it off." — AD

"Hate hair spray? You'll love Ouai Memory Mist ($28). It helps the hair to 'remember' your look, holding it until your next shampoo, and I love how people ask me what fragrance I'm wearing when it's really my hair! It doubles as a heat protector and a UV shield, too." — KJ

"Milk Makeup’s Blur Stick is one of my favorite primers of all time. So when the brand announced its first-ever full-cover foundation ($40), my expectations were high. I got to try the new innovation at its launch event and quickly discovered that this foundation would be one of my new favorites. Two pea-size drops (maximum) will even your complexion and cover every blemish in sight. The foundation glides on like silk and feels completely invisible on your skin. It also has Milk’s blurring technology to mattify your complexion, so it’s NBD if you forget primer. If you're a full-coverage foundation gal, you need to try this ASAP." — AS

"NYC's pollution is notoriously tough on hair, and it seems to get worse during the Summer's oppressive heat. While I'm somewhat over the charcoal craze, don't try to pry this Franck Provost Deep Clean & Vitality Pure D-Tox Shampoo ($10) out of my hands. It's the perfect detoxing formula that makes my hair feel soft, lightweight, and truly clean. It's turned me into that roommate who hides her shampoo from everyone else!" — AD

"If you're feeling fatigue from too-perfect Instagram eyebrows (I know I am), turn to this sculpting brow 'mascara' ($27). It's a mousse-serum formula that coats your arches to make them look thicker but still super natural. Wear it alone, or let it be the last step in your grooming routine for extra oomph." — KR

"There's no buzzier beauty ingredient than charcoal right now — it's everywhere from face masks to green juices. Now, it's making its way into hair care too with Drybar's newest offering of shampoo and conditioner ($26 each). The activated charcoal works as a clarifying agent that sloughs away hair product and grease. Unlike other clarifying shampoos I've tried, however, hair doesn't feel stripped, but rather super hydrated and soft." — KR