A Timeline of Every Celebrity Beauty Brand — Including Wyn by Serena Williams

There once was a time when it felt like every celebrity had a fragrance, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it feels like every celebrity has their own beauty brand, and it doesn't seem to be slowing down anytime soon — in fact, celebrity-owned beauty companies only seem to be picking up speed.

Rihanna (owner of Fenty Beauty and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) were once the picture of success when it came to side hustles by way of beauty brands, but that's now become the norm. Having actresses, singers, models, and athletes double as beauty brand ambassadors is nothing new, but in recent years, we've seen more celebrities break off on their own and create namesake companies. In 2020 alone, we saw more than 10 new celebrity-owned companies hit the market, followed by 15 more in 2021. In 2022, we saw 18 celebrities launch their next venture into beauty and, while the launches eased up a bit in 2023, it's picking back up in 2024.

In fact, within the first few months of the year, we've seen beauty brands from Hilary Duff, Sofía Vergara, and Beyoncé. Singer Sza also announced on Feb. 1 that she wore her own lip products to the Billboard Power 100 Event, hinting that she too may drop a collection soon. Then, hot on her hills came Bella Hadid, who announced the launch of her own brand, Orebella, on Feb. 22. On March 7, Dwayne "The Rock" Johnson announced his latest venture Papatui, a men's personal-care line and a month later on April 3, Serena Williams revealed details of her makeup brand, Wyn Beauty. We can see why it might be hard to keep track, so we rounded them up in a comprehensive list of celebrity beauty brands ahead.

It all began decades ago. From the latest launches in 2024 dating back all the way to the 1990s, these are all of the celebrity-owned beauty brands that have come to fruition over the last 30 years — including the ones that are no more.

2024: Serena Williams
Getty | Dimitrios Kambouris

2024: Serena Williams

Wyn Beauty is Serena Williams's new makeup line, which launched in April 2024. It was created with the goal of making cosmetics "you can move in," which is a fitting brand philosophy for an athlete like herself. The brand carries ten products across the eyes, lips, and face. There's a skin tint, concealer, multi-use cheek and lip pigment, mascara, brow pencil, liquid eyeliner, pencil eyeliner, matte lipstick, lip serum, and stain lipstick. You can shop the brand via the website and Ulta Beauty.

2024: Dwayne "The Rock" Johnson
Getty | Dave Benett

2024: Dwayne "The Rock" Johnson

Dwayne "The Rock" Johnson pulled a Beyoncé and did a surprise drop of his personal-care collection, Papatui. The brand is a nod to his Samoan heritage and includes all things skin care, from a tattoo balm to bath and body products.

2024: Bella Hadid
Getty | Dave Benett

2024: Bella Hadid

On Feb. 22, Bella Hadid hinted at a new beauty brand: Orebella. While she hasn't yet revealed which products will be sold, a quick search of her trademark indicates that fragrances and body care may be included in the line.

2024: Sza
Getty | Billboard

2024: Sza

On Feb. 1, 2024, Sza hinted to fans that she may have a beauty line in the works after reposting a photo of herself on her Instagram Stories at the Billboard Power 100 Event in Hollywood. "Also wearing all my own lip products down to the liner," she captioned the image.

While we don't have any additional details about Sza's beauty line at the moment, we know that we can expect big things from the star.

2023: Hilary Duff
Getty | Presley Ann

2023: Hilary Duff

In November 2023, Hilary Duff announced via Instagram that she's launching "a line of natural home fragrance products." The brand is called Below 60° and, according to its social media bio, is inspired by the "pristine air below the 60th parallel." Duff said in her caption, "Home is my happy place. That's why I'm so excited to launch Below 60º, a line of natural home fragrance products that you can feel good about bringing into your space. Becoming a mom meant becoming more conscious and cautious about the products I use -- so we've gone to the ends of the earth to develop unique, 100 percent natural fragrances from responsibly sourced ingredients. I can't wait to share them with you. They're fresh and fantastic and so much fun."

It appears Below 60° will carry a line of essential oils and a diffuser.

2023: Lili Reinhart
Getty | Jacopo Raule

2023: Lili Reinhart

In October 2023, actor Lili Reinhart hinted at the creation of a skin-care line on Instagram. "Since I was 12, I've struggled with acne," she captioned a series of sun-lit photos. "My skin has suffered consistent breakouts, hyperpigmentation, redness and scarring. I feel impassioned and motivated to find solutions for not only myself, but others who struggle as well. This is my skin now, makeup free… no filter. I can't wait to share more about what I've been working on."

2023: Beyoncé Knowles-Carter
Getty | Mason Poole/Parkwood Media

2023: Beyoncé Knowles-Carter

In the early '00s, Beyoncé had the fragrance game on lock with her famous perfumes "heat" and "pulse." In 2023, the superstar revealed she is coming out with yet another perfume. Though the name has yet to be released, according to her website, it has notes of golden honey, rose absolute, and golden amber. Additionally, she has also teased a hair-care line, though additional details have yet to be revealed.

2023: Vanessa Hudgens
Getty | Jamie McCarthy

2023: Vanessa Hudgens

Vanessa Hudgens launched Know Beauty with fellow cofounder Madison Beer in June 2021. However, in 2023, Hudgens relaunched the brand on her own with one hero product: a clay mask.

2023: North West
Getty | Pascal Le Segretain

2023: North West

It's not clear whether or not they will actually be used, but in March 2023, Kim Kardashian filed a few trademarks for "North West," her daughter's name. One of them was for the creation of goods and services covering categories like skin, hair, and body care.

2023: Sofia Vergara
Getty | Emma McIntyre / AMA2020

2023: Sofia Vergara

In June 2023, Sofia Vergara announced the launch of "Toty," a sun-care line that fuses skin care and makeup. The brand launched with three products: a makeup compact, a mineral sunscreen, and a CC cream.

2022: Brad Pitt
Getty | Pool

2022: Brad Pitt

In an interview with Vogue in September, Brad Pitt announced a new skin-care brand, Le Domaine, which combines science and nature.

2022: Travis Barker
Getty | Emma McIntyre /AMA2020

2022: Travis Barker

In September 2022, Travis Barker expanded his brand Barker Wellness to include skin care. The five new products are vegan and make up a complete regimen.

2022: Ciara
Getty | Frazer Harrison

2022: Ciara

In September 2022, after "years in the making," Ciara launched a skin-care line called OAM Skin ("OAM" stands for "on a mission"). It includes five products, including cleanser, exfoliating pads, face serum, moisturizer, and eye cream.

2022: Kate Moss
Getty | Dimitrios Kambouris

2022: Kate Moss

Cosmoss by Kate Moss is the model's "soulful, sensual, self-aware" beauty brand, which launched in September. The brand's debut launch features six products, ranging from cleanser and face cream to tea.

2022: Michael Strahan
Getty | Jeff Kravitz

2022: Michael Strahan

Michael Strahan joined the growing list of celebrity beauty brand founders in September 2022 with a line called Daily Defense. The clean, sustainable skin-care and grooming brand is exclusive to CVS and contains five products.

2022: Stella McCartney
Getty | Mat Hayward

2022: Stella McCartney

In August, fashion designer Stella McCartney announced a new vegan skin-care line, Stella. This news comes years after her initial foray into beauty in 2007 with organic brand Care.

2022: Ashley Tisdale
Getty | John Shearer

2022: Ashley Tisdale

Being Frenshe is Ashley Tisdale's Target-exclusive wellness and beauty line, which launched in July. The product lineup includes a variety of items for body, hair, and skin, like fragrance mists, hair masks, candles, lotions, bath bombs, and more.

2022: Idris and Sabrina Elba
Getty | Frazer Harrison

2022: Idris and Sabrina Elba

In July 2022, Idris and Sabrina Elba announced the launch of S'Able Labs, their new skin-care brand. The married duo created their line to target common beauty concerns in melanated skin, like hyperpigmentation and inflammation.

2022: Hailey Bieber
Getty | Amy Sussman

2022: Hailey Bieber

In 2021, Hailey Bieber filed trademark rights to "Rhode," her middle name. She continued to hint at potential skin-product categories on Instagram for the next year until Rhode launched in June 2022 with three products: Barrier Restore Cream ($29), Peptide Glazing Fluid ($29), and Peptide Lip Treatment ($16). Each one continues to sell out within hours.

2022: Courteney Cox
Getty | Rich Fury

2022: Courteney Cox

Courteney Cox launched her sustainable fine-fragrance-infused home-care line, Homecourt, in April. The line features candles, hand creams, and cleaning products (very on brand for her "Friends" character, Monica).

2022: Gwen Stefani
Getty

2022: Gwen Stefani

In March, musician and former No Doubt frontrunner Gwen Stefani launched her makeup brand GXVE (pronounced "give"). The collection features eight debut products: three lipsticks (all in her signature red hue), eyeshadow quads, liquid eyeliner, two brow products, and a primer. The price point ranges from $21 to $48, and it's available exclusively to shop on GxveBeauty.com and at Sephora.

In an interview, Stefani told POPSUGAR she's "pretty confident" you'll dig the line: "If you like makeup, you're going to like it."

2022: Winnie Harlow
Getty

2022: Winnie Harlow

On March 1, the model-turned-entrepreneur Winnie Harlow dropped a beauty brand called Cay Skin with one intention in mind: sun protection. The inaugural collection is available on the brand's website (but you can scoop it up at Sephora come March 22) and includes four skin and suncare products in total: the Isle Glow Face Lotion SPF 45, Universal Mineral Face Lotion SPF 55, Isle Lip Balm SPF 30, and Isle Body Oil SPF 30 ($32).

2022: Inala by La La Anthony
Getty

2022: Inala by La La Anthony

La La Anthony launched her hair-care brand, Inala, in February. The line's star product is a hair-growth serum, which she formulated to help combat the hair loss she was experiencing from wearing tight protective styles. "If this little bottle can bring you some happiness and peace by just making your hair grow . . . then I feel like I've done something good," Anthony previously told POPSUGAR.

2022: Marsai Martin
Getty | Emma McIntyre

2022: Marsai Martin

Seemingly out of the blue in January, Martin subtly hinted about a forthcoming namesake brand called Mari by Marsai by posting about it on Instagram. By February, she launched a range of press-on nails that feature both on-trend nail-art designs and single color (but immensely flattering) options. Each one costs $20 to $22, with fitting names like CEO, Sai, Sips Tea, Quiet on Set, Rich as Cream, and Ms. Minimalist — and you can shop the entire line ahead.

2022: John Legend
Getty | Arturo Holmes

2022: John Legend

Legend recently announced plans to launch an affordable skin-care line catering to consumers with melanated and dark skin tones. The line is in the development phase, and a name has not yet been shared publicly, although we do know the venture is part of his new partnership with A-Frame Brands. (The holding company also has Naomi Osaka's Kinlò and Gabrielle Union and Dwyane Wade's forthcoming Proudly in its portfolio.)

2022: Scarlett Johansson
Getty | Amy Sussman

2022: Scarlett Johansson

In June 2021, news broke that Scarlett Johansson is planning to launch a skin-care brand in early 2022. Now, after five years in the making, the actor's line called The Outset has officially arrived.

"I have had acne-prone skin — struggled with that through my 20s — and I've tried every acne peel, mask, and skin resurfacing polish," Johansson previously told POPSUGAR. "Whenever my skin is breaking out, I have always returned to this three-step process of cleansing, and priming, and moisturizing." That's what inspired the three hero launches: a gentle cleanser, a firming collagen serum, and a daily moisturizer. The Outset also carries a night cream, an eye cream, and a lip treatment.

2022: Peyton List
Getty | Kevin Mazur/2020 MTV Movie & TV

2022: Peyton List

On Dec. 15 2021, Peyton List disclosed that she's been working on her own beauty brand for two years. Pley Beauty is set to launch in January and will include a lineup of color cosmetics products. "It was crazy because, even when the whole world was shut down and it felt like I had no idea what would happen with filming and everything else, I was still meeting and developing this beauty brand," List previously told POPSUGAR. Her brand is for "people that love beauty and love expressing themselves, but also care about their impact [on the world] and the environment."

2021: Machine Gun Kelly
Getty | Dimitrios Kambouris

2021: Machine Gun Kelly

We should have seen this one coming: after countless epic nail art moments on the red carpet — not to mention couple manicures with Megan Fox — Machine Gun Kelly launched a gender-neutral nail polish brand called UN/DN LAQR in December. It's inspired by his own love for nail art and hit the market with ten nail polish shades and a top coat, as well as curated sets.

2021: Harry Styles
Getty | Anthony Pham

2021: Harry Styles

In November 2021, Styles announced the launch of his own beauty brand, Pleasing, which features four nail-polish shades housed in beautiful, circular-shaped bottles and marble-effect dome caps. He has been painting his nails for years, and thanks to his nail tech Jenny Longworth, he's been experimenting with all kinds of nail art throughout the years — which is what makes his venture into the beauty world with Pleasing all the more fitting. The initial launch also includes the Pearlescent Illuminating Serum, a hydrating primer that gives skin a brightness and glow, and the Pleasing Pen, a dual-ended hydrating eye serum and matte lip oil.

2021: Billie Eilish
Getty | Max Mumby/Indigo

2021: Billie Eilish

In Billie Eilish's first venture into the beauty industry, the singer teamed up with fragrance parent company Parlux to release a first perfume called Eilish, a blend of vanilla, tonka bean, and musks. It hit the market in November 2021.

In an interview with POPSUGAR, she said, "It sounds like a lot, but I want you to be sexually attracted to yourself when you wear this perfume. That's really how I feel. I want people to feel obsessed with themselves and infatuated with themselves and feel like they're unstoppable, and also comfortable and beautiful. I want people to feel in love with themselves."

2021: Ellen DeGeneres
Getty | Daniele Venturelli

2021: Ellen DeGeneres

Comedian and longtime TV host Ellen DeGeneres partnered with friend and beauty-industry veteran Victoria Jackson to launch Kind Science, a skin-care brand dedicated to all ages (the youngest being "kindergarten," DeGeneres joked during a press event for the launch).

2021: Lori Harvey
Getty | Taylor Hill

2021: Lori Harvey

As her first solo venture as an entrepreneur, in October 2021, Harvey launched a skin-care line dedicated to people with skin like hers: sensitive and prone to rosacea. The initial release of SKN by LH includes five products — a cleanser, a toner, a serum, an eye cream, and a moisturizer — and those five products encompass Harvey's everyday routine, nothing more, nothing less (for now).

2021: Jennifer Aniston
Getty | Steve Granitz

2021: Jennifer Aniston

While the Friends alum had previously co-owned hair brand Living Proof from 2005 until the company was sold to Unilever in 2016, this year, Jennifer Aniston ventured out on her own with a new hair-care company called LolaVie. It launched with a single product: the Glossing Detangler, which our editors can attest is worth the hype.

2021: Ariana Grande
Getty | Steve Granitz

2021: Ariana Grande

While Ariana Grande has quite a few fragrances under her belt, she's never ventured into the cosmetics category — until now. On Sept. 9, 2021, the singer announced the launch of R.E.M. Beauty, a makeup brand that had been two years in the making. She told Allure that while the products are still in formative stages, they will draw inspiration from '50s, '60s, and '70s glamour.

"I've always pictured myself in a different time period," she said. "I've always wanted to wear that makeup, wear that hair, wear those outfits, be those performers."

2021: Jonathan Van Ness
Getty | Tommaso Boddi

2021: Jonathan Van Ness

Hairstylist, groomer, and beloved Queer Eye star Jonathan Van Ness took everything he knows and poured it into his own hair brand called JVN. The lineup launched on Aug. 31, 2021, and includes a total of 10 products, from shampoos to conditioners to leave-in cream stylers.

2021: Kristin Cavallari
Getty | Tibrina Hobson

2021: Kristin Cavallari

In May 2021, reality TV star and Uncommon James founder Kristin Cavallari extended her empire with the launch of her new skin-care line, Uncommon Beauty. The brand features five core products: powder cleanser, serum, lip balm, eye cream, and face cream.

2021: Naomi Osaka
Getty | Darrian Traynor

2021: Naomi Osaka

Naomi Osaka announced on April 27, 2021, that she was launching a skin-care brand called Kinlò to "protect and rejuvenate melanated skin tones." The products launched in the fall and include sunscreen, fact mists, and eye cream.

2021: Becky G
Getty | Jon Kopaloff

2021: Becky G

On June 25, 2021, Becky G launched a makeup brand inspired by her Mexican heritage called Treslúce Beauty. Each item in the bright and colorful collection is priced under $35.

2021: Madison Beer
Getty | Jon Kopaloff

2021: Madison Beer

On June 22, 2021, Madison Beer's skin-care brand with Vanessa Hudgens, Know Beauty, launched with a 17-piece collection. The brand uses your DNA to create a skin-care regimen for you.

2021: Priyanka Chopra Jonas
Getty | ALBERTO PIZZOLI

2021: Priyanka Chopra Jonas

Priyanka Chopra Jonas announced she is launching a hair-care brand called Anomaly exclusively at Target in January 2021. Each item in the collection is under $6 and made with a clean formula.

2021: Dolly Parton
Getty | Jason Kempin

2021: Dolly Parton

In the spring of 2021, Dolly Parton launched a new fragrance called Dolly by Dolly Parton. It's an amber floral scent.

2021: Rosie Huntington-Whiteley
Getty | Jon Kopaloff

2021: Rosie Huntington-Whiteley

Former Victoria's Secret angel and model Rosie Huntington-Whiteley is launching Clean Beauty Collaborative in the summer of 2021.

2021: Halsey
Getty | Kevin Mazur

2021: Halsey

In January of 2021, Halsey surprised fans completely out of the blue with the launch of their new makeup brand About-Face, which carries a full line of color cosmetics products.

2021: Jennifer Lopez
Getty | John Shearer

2021: Jennifer Lopez

Jennifer Lopez made all of our dreams come true when she announced she would be launching a skin-care brand on Jan. 1, 2021 called JLo Beauty.

2020: Issa Rae
Getty | Amy Sussman

2020: Issa Rae

Issa Rae became the official co-owner of Sienna Naturals — a natural hair-care brand formulated for women with textured hair in 2020. The brand is currently in the process of restocking after selling out three times.

2020: Carmen Electra
Getty | Amy Sussman

2020: Carmen Electra

Model and actress Carmen Electra created her own brand called GOGO Skincare in 2020.

2020: Alicia Keys
Getty | Jon Kopaloff

2020: Alicia Keys

Alicia Keys entered the beauty and wellness space with the launch of Keys Soulcare in 2020.

2020: Kristen Bell
Getty | Michael Kovac

2020: Kristen Bell

In an effort to make self-care affordable for everyone, Kristen Bell launched Happy Dance with Lord Jones, a CBD body-care and skin-care brand, 2020.

2020: Selena Gomez
Getty | Axelle/Bauer-Griffin

2020: Selena Gomez

After much anticipation, Selena Gomez launched her makeup line Rare Beauty at Sephora in 2020.

2020: Lauren Conrad
Getty | Jon Kopaloff

2020: Lauren Conrad

Lauren Conrad brought us her namesake brand Lauren Conrad Beauty, which features a variety of lip, eye, and cheek products, in 2020.

2020: Addison Rae
Getty | Amy Sussman/BBMA2020

2020: Addison Rae

Addison Rae created her own makeup brand called Item Beauty in partnership with Ipsy in 2020.

2020: Rihanna
Getty | Steven Ferdman

2020: Rihanna

Rihanna expanded her Fenty empire with a new sector called Fenty Skin in 2020.

2020: Venus Williams
Getty | Meg Oliphant

2020: Venus Williams

In 2020, Venus Williams had expanded her athletic wear brand, EleVen, into skin care with the launch of two sunscreen products.

2019: Michelle Pfeiffer
Getty | Dan MacMedan

2019: Michelle Pfeiffer

Michelle Pfeiffer launched a clean fragrance brand called Henry Rose in 2019. You can buy her products online and at Goop.

2019: Kylie Jenner
Getty | Jamie McCarthy

2019: Kylie Jenner

In 2019, Kylie Jenner expanded her beauty presence from just makeup to skin care with the launch of Kylie Skin.

2019: Tracee Ellis Ross
Getty | Rich Fury

2019: Tracee Ellis Ross

Tracee Ellis Ross started her own textured hair-care brand called Pattern Beauty in 2019. You can find her products at Ulta.

2019: Victoria Beckham
Getty | Gregg DeGuire

2019: Victoria Beckham

Spice Girl-turned-designer Victoria Beckham made her debut in the beauty industry in 2019 with her namesake brand Victoria Beckham Beauty.

2019: Millie Bobby Brown
Getty | David M. Benett

2019: Millie Bobby Brown

Millie Bobby Brown launched her Gen Z-focused beauty company Florence By Mills in 2019. You can shop her products online and at Ulta.

2019: Lady Gaga
Getty | Presley Ann

2019: Lady Gaga

In 2019, Lady Gaga graced us with Haus Laboratories, an electric and colorful color cosmetics brand that is still going strong today.

2018: David Beckham
Getty | Chris Jackson

2018: David Beckham

Famous soccer player David Beckham launched his men's grooming company, House 99, in 2018.

2018: Paris Hilton
Getty | Cole Bennetts

2018: Paris Hilton

Paris Hilton launched her first real beauty venture — if you don't count the many fragrances (25 to be exact) — with skin-care brand ProDNA in 2018, and you can still buy the products online.

2017: Gabrielle Union
Getty | Gabe Ginsberg

2017: Gabrielle Union

Gabrielle Union launched Flawless by Gabrielle Union, a textured hair-care brand, in 2017. In 2020, she announced that she had reformulated the products and relaunched with celebrity hairstylist Larry Sims.

2017: Kim Kardashian
Getty | Stefanie Keenan

2017: Kim Kardashian

Kim Kardashian launched both her makeup brand KKW Beauty and fragrance company KKW Fragrance in 2017 before shutting down the company four years later, in 2021. In June 2022, the star relaunched the brand with a 9-piece skin-care collection called Skkn by Kim.

2017: Rihanna
Getty | Caroline McCredie

2017: Rihanna

In 2017, Rihanna brought Fenty Beauty to life and set a new precedent for brands in terms of shade range and inclusivity.

2015: Eva Mendes
Getty | Pascal Le Segretain

2015: Eva Mendes

Eva Mendes launched an affordable makeup line called Circa Beauty in 2015 that was sold at drugstores, but it has since been discontinued.

2015: Ariana Grande
Getty | ANGELA WEISS

2015: Ariana Grande

Ariana Grande released her first fragrance with her namesake brand Ariana Grande Fragrances in 2015. You can find her scents at Ulta Beauty, Kohl's, and Walmart.

2015: Jessica Alba
Getty | Stefanie Keenan

2015: Jessica Alba

In 2015, Jessica Alba extended her brand The Honest Co. to include beauty. Honest Beauty is still very popular today in the clean, affordable makeup, and skin-care space and is sold at Target, Ulta, Amazon, and drugstores.

2015: Kim, Khloé, and Kourtney Kardashian
Getty | Steve Granitz

2015: Kim, Khloé, and Kourtney Kardashian

In 2015, Kim, Khloé, and Kourtney Kardashian took another stab at launching a beauty brand — this time with Kardashian Beauty, a hair-care line, but it unfortunately never took off.

2015: Kylie Jenner
Getty | Ethan Miller

2015: Kylie Jenner

In 2015, Kylie Jenner entered the beauty market and changed the industry forever with the launch of Kylie Cosmetics.

2015: Lindsay Ellingson
Getty | Monica Schipper

2015: Lindsay Ellingson

In 2015 Victoria's Secret angel and model Lindsay Ellingson developed Wander Beauty, a cosmetics brand with a focus on easy makeup solutions for people on the go. It's still going strong today and can be found at many major beauty retailers.

2014: Christie Brinkley
Getty | Gregg DeGuire

2014: Christie Brinkley

Christie Brinkley launched her skin-care company called Authentic Beauty in 2014, and then expanded it to makeup in 2017. The company's website has since been taken down, but you can find her products at Walmart, Amazon, and Kohl's.

2014: Tyra Banks
Getty | Michael Loccisano

2014: Tyra Banks

Tyra Banks founded her namesake beauty company in 2014 called Tyra Beauty. The direct-to-consumer brand was around for three years but was discontinued around 2017.

2013: Drew Barrymore
Getty | Robin Marchant

2013: Drew Barrymore

Drew Barrymore founded Flower Beauty, a drugstore makeup brand, in 2013. Since its launch, she has expanded the brand into hair tools.

2012: Kim, Khloé, and Kourtney Kardashian
Getty | Henry S. Dziekan III

2012: Kim, Khloé, and Kourtney Kardashian

For a brief moment, Kim, Khloé, and Kourtney Kardashian had a makeup line called Khroma Beauty in 2012 that featured everything from cosmetics to self-tanner, but due to legal licensing issues, it was pulled from stores a year later.

2011: Salma Hayek
Getty | Michael Loccisano

2011: Salma Hayek

Salma Hayek once had her own makeup and skin-care brand called Nuance sold exclusively at CVS in 2011, but it has been discontinued.

2010: Gisele Bündchen
Getty | Steve Granitz

2010: Gisele Bündchen

In 2010, the skin-care brand Sejaa was launched by supermodel Gisele Bündchen, but it has since been discontinued.

2009: Miranda Kerr
Getty | Erik Voake

2009: Miranda Kerr

Former Victoria's Secret angel and model Miranda Kerr launched Kora Cosmetics in 2009. The clean beauty brand is carried at Sephora.

2008: Gwyneth Paltrow
Getty | Manny Carabel

2008: Gwyneth Paltrow

Gwyneth Paltrow launched her wellness brand Goop in 2008. Today, it's still going strong and has expanded into an entire lifestyle brand, featuring everything from skin-care products to bath soaks.

2007: Josie Maran
Getty | Amy Graves

2007: Josie Maran

Actress and model Josie Maran launched her brand Josie Maran Cosmetics back in 2007. It's carried at major retailers like Sephora to this day.

2005: Jennifer Aniston
Getty | Jason Merritt

2005: Jennifer Aniston

Jennifer Aniston helped launch popular hair-care brand Living Proof back in 2005 along with Dr. Robert Langer but cut ties with the brand in 2016 when it was sold to parent company Unilever.

2004: Jessica Simpson
Getty | Frazer Harrison

2004: Jessica Simpson

In 2004, we saw the launch of Jessica Simpson Dessert Beauty, a line of edible makeup products that have since been discontinued.

1994: Iman
Getty | Peter Kramer

1994: Iman

In 1994, supermodel Iman launched Iman Cosmetics, a color-cosmetics brand.


Jessica Harrington is the senior beauty editor at POPSUGAR, where she writes about hair, makeup, skin care, piercings, tattoos, and more. As a New York City-based writer and editor with a degree in journalism and over eight years of industry experience, she loves to interview industry experts, keep up with the latest trends, and test new products.